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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

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5 Content Marketers on How They Snagged Long-Term Contracts

ClearVoice

But when it comes to creating presentations, spreadsheets and other sales collateral for your services, you draw one big ‘ole blank. Or used this social networking site as a source of leads? Below you’ll find a guide from talented — and successful! Below you’ll find a guide from talented — and successful!

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How to Write a Business Proposal [Examples + Template]

Hubspot

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. It includes sample content and walks you through the essential elements of an SEO proposal. Specificity is key here.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It can work quickly, but it's a little gimmicky.

Ethics 138
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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.