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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

It needs to be welcoming, educational and helpful to your users. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Your blog can be a great place to drive traffic and goal completions.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. Business Goals.

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Will Marketing Be Replaced by AI?

SmartBug Media

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Boost Your International Revenue With a Multilingual Website

Walker Sands

For many companies, a multilingual website is essential for accessing new markets and generating additional revenue streams. However, developing a multilingual website isn’t as easy as just copying and pasting existing web content into a translation tool. Selecting the Right CMS.