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Transform your B2B brand: 7 strategic insights

Martech

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

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Escaping the marketing circus: How empathy can realign brands, audiences and results

Martech

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. We must look at this from a team perspective rather than individuals and think more significantly than ourselves. Ring 1: The audience disconnect Ring No.

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A Comprehensive Guide to Market Segmentation

seo.co

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods.

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4 Ways You Can Scale with Your Marketing Programs

Adobe Experience Cloud Blog

Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. I started at Marketo when our marketing team was relatively small, and since then we have more than doubled.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot

Mergers and acquisitions -- when two companies come together, two brands come together, as well. After extensive market research, including focus groups and analyzing the data, you've noticed something startling -- your customers (or competitors) aren't who you thought they were. Reestablish your brand's audience and market.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

The second two require your team to get their hands dirty. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

The second two require your team to get their hands dirty. Focus groups: Focus groups can reveal a wealth of detailed information with deep insights into what consumers think of your overall brand. If your budget doesn't allow for personal focus groups, online focus groups is another, more affordable option.

P2P 40