A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Most common is to grow your conversion rates, and reduce your cost-per-conversion. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. Enhanced Cost Per Click (CPC). Advertising Pay-Per-Click

The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad.

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Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better

Leadfeeder

These numbers can tell you things such as: How many people have seen your ad (impressions) The number and percentage of those people who clicked on the ad (clicks and click-through rate) How much each impression or click costs (cost-per-click and cost-per-thousand-impressions) How much return you’re getting on your ad spend (ROAS). Cost metrics to track include cost per click (CPC), cost per lead (CPL), and customer acquisition cost (CAC).

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