KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.

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Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. This article explores 10 key benefits of ABM and why it has become a widely adopted B2B marketing strategy. Reading time: 4 minutes What is Account-Based Marketing?

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Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy.

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KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

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Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

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Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Wondering how to incorporate AI and automation into your ABM strategy?

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Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. The evergreen mantra for personalized marketing is ‘advertising’. But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication.

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The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

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SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts.

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Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. All in all, ABM shortens the sales cycle and improves your lead conversion ratio.

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Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results.

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Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). A study by Evergage and Researchscape found that 98% of marketers believe that personalization advances customer relationships.

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Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. What ABM tactics should you use? What is account based marketing?

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Lake One

MAY 21, 2020

Account based marketing is taking B2B by storm. The latest trend in the world of sales and marketing, ABM is a highly effective way to engage with potential leads. Here’s an in-depth walkthrough of the account based marketing framework for beginners. . What is account based marketing.

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Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? But most marketers don’t know where to start.

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Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. Are you one of the thousands of marketing leaders working on getting your account-based marketing strategy off to a great start? But most marketers don’t know where to start.

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Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

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Lead Forensics

DECEMBER 8, 2023

This type of approach naturally lends itself to targeting larger businesses over a longer period of time and the end result should make all your efforts worthwhile – securing you larger and longer lasting accounts. But it doesn’t just have to be large accounts. Now, what do you need to do to make sure you smash your targets?

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Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

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Inbox Insight

MAY 18, 2023

How does the state of account-based marketing (ABM) differ between the US and UK? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.

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Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. We’ve collected a list of ABM practices we’ve seen work for many B2B brands. There’s a lot of buzz around account-based marketing (ABM).

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PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling.

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Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. And that’s where ABM comes in.

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SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

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Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. ABM focuses on engaging specific high-value accounts rather than a broader audience. Must Read: MQL to SQL conversion rate 3.

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PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. Types of account targeting.

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Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. In the ABM world, many B2B giants are proceeding with smart moves. These acquisitions have shaken the B2B market. ABM is about quality leads and engaging active buyers. ABM is about #Smarketing. Triblio is acquired by IDG.

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Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

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Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. Yet, few companies have fully integrated ABM within their operations.

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. How B2B buying has changed. The vendors respond.

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