Engagio

OCTOBER 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. Intent data reveals vital information about your target accounts’ research behaviors.

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Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

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Account Based Marketing Tactics Work Management Marketing Strategy 52

Conversica

NOVEMBER 9, 2021

Conversica AI Assistants solve ABM execution challenges by allowing sales and marketing teams to augment capacity for personalized engagement with every target account. Conversica’s Conversational ABM solution solves the ABM execution challenge by automating personalized outreach across email, SMS, and website chat.

Account Based Marketing 52

Account Based Marketing Enterprise Management Work Management Marketing Management 52

Strategic-IC

DECEMBER 15, 2021

Account-based Marketing has been grabbing lots of headlines this year. This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. As you know, we have written a lot about Account-based Marketing this year.

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Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

ANNUITAS

MARCH 21, 2023

Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Conversica

MAY 3, 2022

By combining Conversational AI’s scalability to deliver personalized, two-way conversations with Account-Based Marketing from 6sense, organizations leverage enhanced insights to segment and route contacts. That’s Conversational ABM. Why Conversational ABM Is Important Now. Our ABM Conversations.

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Account Based Marketing Ideal Customer Profiles ABM Conversion 52

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? Data that can identify real intent, however, is powerful for a whole number of reasons.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. You need to understand “who” these decision-makers are.

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Demand Generation Sales Management Ideal Customer Profiles Buy 52

6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. And doing it all over again with renewal, cross-sell, and up-sell opportunities. Closing deals.

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Account Based Marketing Relevance ABM Conversion 62

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting. We need to experiment with marketing too.

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Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

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Intent Data Top of Funnel Intent Work Management 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Intent Data Intent Top of Funnel Intent Signal 70

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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Account Based Marketing ABM Demand Generation Allocation 69

SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We are an intent data company.

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Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. What is Demand Generation? Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SalesIntel

FEBRUARY 19, 2024

Intent data, in particular, holds immense potential in driving more sales. Armed with this intent data, a B2B seller can tailor their messaging to highlight the specific benefits of their supply chain software, thereby capturing the prospect’s interest more effectively. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Heinz Marketing

MARCH 16, 2022

B2B marketers can utilize AI-driven content not just for websites and blogs, but can also leverage the technology for sales outreach emails, social posts, ads, and much more. Predictive Analytics with ABM. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Conversica

DECEMBER 29, 2021

Realign Marketing and Sales Teams Around ABM Execution. A recent survey focused on Account-Based Marketing (ABM) finds that Marketing and Sales teams are well aligned on strategy—and even recognize and appreciate the value created by their colleagues on the other team.

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Account Based Marketing Tips ABM Cross-Selling 52

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Terminus

AUGUST 2, 2017

Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing , or ABM. But above all, we’re B2B marketers, too. Programmatic ABM.

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Account Based Marketing Marketing Automation Services Budget Programs Lead Ranking 31

Oktopost

MARCH 4, 2024

It would help if you also looked into persona-based segmentation. You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. It’s also worth checking industry news to jump on trends timely.

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Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

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Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Zoominfo

OCTOBER 5, 2021

The good news is that if you’re ready to achieve true cross-departmental alignment, we’re here to provide you with proven tactics to implement. So, what is sales and marketing alignment? Sales and marketing alignment is an agreement between both teams to share goals, priorities, and even key performance indicators (KPIs).

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Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Terminus

SEPTEMBER 25, 2018

Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it has to be a collaborative effort between your entire revenue team — from marketing to sales to your executive leadership.

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Account Based Marketing Top of Funnel Ideal Customer Profiles Paid Search Agency 20

ClickZ

NOVEMBER 19, 2020

In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

SalesIntel

FEBRUARY 19, 2024

Intent data, in particular, holds immense potential in driving more sales. Armed with this intent data, a B2B seller can tailor their messaging to highlight the specific benefits of their supply chain software, thereby capturing the prospect’s interest more effectively. Cross-sells and upsells are all a part of this approach.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. For example, when it’s harder to bring on new accounts, ensure there’s a team-wide focus on expansion and cross-sell.

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Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Madison Logic

APRIL 25, 2024

Evaluating customer engagement and health helps to alert customer success and sales that there’s potential interest for cross-selling or upselling. By leveraging an ABM strategy and aligning sales, marketing, and customer success teams, you develop deeper insights that lead to delivering a unified, full-funnel experience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

DealSignal

NOVEMBER 3, 2020

You don’t need to find that out after you start outreach. B2B intent data is no silver bullet, but still a helpful tool. B2B intent data can tell you who may be in the market to buy products like yours based on their online habits. How to use intent data wisely.

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Marketing Automation Services Top of Funnel Intent Data B2B 59

Terminus

MARCH 31, 2022

Jessie Wu is the Head of Account-Based Marketing, Autodesk Construction Solutions, which include Autodesk Construction Cloud that connects workflows, teams and data at every stage of construction to reduce risk, maximize efficiency, and increase profits. Autodesk and ABM. Why Autodesk chose Terminus for ABM.

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Account Based Marketing ABM Demand Generation Paid Search Agency 26