Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Next, we’ll discuss how you can leverage Choozle and its technology partners to set up highly-targeted, effective account-based advertising campaigns.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

MARCH 6, 2021

Because we’re focusing on B2B marketing, here are three key segments and how they fit with B2B customer segmentation. Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ).

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Madison Logic

JANUARY 3, 2024

When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error. AI plays a crucial role in streamlining ABM tasks through its automation capabilities.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web. Remarkable.

Ideal Customer Profiles 115

Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 22, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 4 Types of Data to Segment Audiences by “Not only do you want to use segmentation to sort through lists, but also to get a 360-degree view of your total addressable market,” Hanson says. Then there’s intent data. If so, which one?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Televerde

AUGUST 29, 2019

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. They may not phrase it as an ABM challenge, but there are some gaps that specifically affect an ABM strategy. Sound familiar? Predictive analytics.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing & Strategy 61

Engagio

JULY 23, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. ABM begins with figuring out where your organization is on the maturity curve for demand generation.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

JULY 3, 2020

But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo What Are Key Segments in Marketing? To build out customer segments, marketers use data based on multiple segment types. Because we’re focusing on B2B marketing, here are three key segments and how they fit with B2B customer segmentation.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

SalesIntel

FEBRUARY 20, 2023

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We are an intent data company.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We are an intent data company.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. You need to understand “who” these decision-makers are.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

SEPTEMBER 22, 2022

At a minimum, it should include firmographics, demographics, technographics, and behavioral data. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. The post Personalized Marketing Matters!

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Jackie Walts

SEPTEMBER 27, 2019

Account Based Marketing (ABM), perhaps more than any other approach to marketing, is singularly and intensively focused on the perfect buyer, the “target” account. This is where sales and marketing must align their efforts to yield the most promising result.

Demand Generation 54

Demand Generation Account Based Marketing Work Management ABM 54

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Zoominfo

JULY 3, 2020

But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. However, not all leads are created equal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

OCTOBER 26, 2023

ML Insights data validates this trend, revealing a 6% YoY increase in hospitality industry interest in fintech-related content. Depending on the size of the account and its datasets, cleaning the data before integrating a new fintech solution can take months, if not years.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Ensure compatibility and seamless integration with your existing CRM or lead management system.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

AUGUST 23, 2021

How does SalesIntel provide you with technographic data? What is Technographic Data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. What are they using – marketing stack or marketing automation? to attract their audiences.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

6sense

FEBRUARY 17, 2016

One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. What is Driving ABM Adoption? On the technology and data side, ABM as a strategy is attainable today.

Account Based Marketing 48

Account Based Marketing ABM Demand Generation Long Tail Marketing 48

The ABM Agency

JANUARY 8, 2021

Using a combination of data points, such as demographic information and internet browsing activity, algorithms rapidly determine which ads are delivered to specific audiences. This automated process happens in real-time within a matter of milliseconds with little-to-no human interaction needed, and it’s entirely driven by data. .

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Valasys

FEBRUARY 26, 2020

According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. Any successful account-based marketer understands that it is very important to get account-based marketing (ABM) program planning & execution right.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Aberdeen

MAY 21, 2019

One of the biggest challenges brands face is using their customer intent data to make their marketing more targeted and relevant. The problem is that data can come across cold an impersonal—a bunch of numbers that barely relate to real-time sales and marketing activities. Account Based Marketing.

Personalization 40

Personalization Ideal Customer Profiles Account Based Marketing Cost Per Click 40

Binary Demand

JULY 26, 2023

Now that we understand B2B data better let’s dive into the compelling reasons to leverage it and its critical role in propelling corporate success. ps2id id=’importance-of-b2b-data’ target=”/]Importance of B2B Data Are you leveraging cold outreach or Account-Based Marketing (ABM) strategies to drive sales growth?

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96