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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105
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Why You Need to Evolve Your SEO Strategy Beyond the Basics in 2020

Method and Metric

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. For the SEOs who have been in the game for a while though, we already know this.

SEO 79
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AI workflows for marketers—and recommended tools for each

MKT1

Get answers from large amounts of data : It’s so much easier and faster to conduct research, do analysis, and get insights quickly with AI—whether the data is in a spreadsheet, in articles, in another tool, or in all of these places. .: Good news: This is basically our full-time job at MKT1.

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How AI Tools Dropped One Agency’s Reporting Time by 97%

Hubspot

When we create them, we pull the data from HubSpot and Google Analytics. As marketers in 2020, there's one major thing that we have in common: We're driven by data. But those who thrive on data also know its one major downfall: it can take hours to collect and organize. How to Streamline Your Reporting Processes with AI.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet?

CTR 50
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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

Hubspot

version of buyers engaging on your website -- one of the first options ever made available to get a quick answer to a question that didn’t require a phone call or email. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. At the end of the day, it’s still a transaction. How We Got Here.

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Humans of Marketing: Ricardo Diaz

Conductor

Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk. It wasn’t even in a related field either.