Only B2B

NOVEMBER 13, 2024

ABM is the holy grail of B2B marketing. In fact, effective ABM strategies can boost pipeline conversion rates by up to 14% It’s no surprise that 93% of SaaS marketers rank ABM as a very or extremely successful approach. That’s because ABM can be expensive and challenging to implement. Yet, marketers are hesitant.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Prioritize Cross-Department Alignment Early An effective ABM/ABX strategy thrives on collaboration.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. helps SDRs create multi-touch sequences that combine email, calls, and social outreach. AI Solution : Platforms like Outreach.io

Marketing AI 104

Marketing AI Work Management Tools Marketing Management 104

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Sales Management 52

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. Thats because ABM is very complex. Unfortunately, marketers also struggle to achieve a satisfying ROI.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Zoominfo

APRIL 17, 2025

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Paid Search Agency Advertising Agencies 52

Metadata

JUNE 3, 2025

Account-based marketing (ABM) has changed the way B2B companies engage with high-value accounts. Unlike traditional demand generation strategies, ABM requires a hyper-targeted approach, where success is measured by meaningful interactions rather than broad lead generation metrics. But how do you know if your ABM strategy is working?

Account Based Marketing 40

Account Based Marketing ABM Multi-Touch Attribution Campaigns 40

Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertising 52

DiscoverOrg

OCTOBER 19, 2017

Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In If you’re trying to get an account-based marketing (ABM) program off the ground, Terminus offers a simple formula: Fit + Intent + Engagement. Get our ABM Toolkit.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Madison Logic

JULY 11, 2024

Effective ABM requires a data-led understanding of the accounts ready to engage, the buying committee personas making those decisions, and the content that will accelerate them through the buyer’s journey faster,” said Keith Turco, CEO of Madison Logic. ” – Courtney P., ” – Judit S., ” – Jakob J., ” – Jakob J.,

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Single Grain

APRIL 23, 2025

Data foundation is critical: Successful personalization requires a robust infrastructure that unifies first-party, third-party, and intent data to create comprehensive account and buyer profiles. Intent-based personalization: Delivering messaging that aligns with signals indicating current research or buying interest.

Paid Search Agency 52

Paid Search Agency Marketing AI B2B Marketing Ads 52

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Inbox Insight

APRIL 14, 2025

” When you match your content to the intent signals you’re tracking, you create a connection with your audience. The initial gains from even basic intent-driven campaigns can provide the proof needed to secure additional resources.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Metadata

JUNE 3, 2025

For B2B marketers, dynamic ad targeting offers several compelling advantages: Enhanced targeting precision : By analyzing company information, technographic data, and buyer intent signals , you can precisely target decision-makers within organizations that match your ideal customer profile (ICP).

Cost per Acquisition 52

Cost per Acquisition Marketing Attribution Paid Search Agency Ideal Customer Profiles 52

Valasys

MAY 16, 2025

4 – Enhanced Account-Based Marketing AI has revolutionized ABM by making it more precise , dynamic, and scalable. Instead of static target lists, AI continuously evaluates accounts based on intent signals and buying readiness.

Lead Ranking 40

Lead Ranking B2B Marketing Account Based Marketing Marketing Qualified Leads 40

SalesIntel

APRIL 29, 2025

Personalization based on ICP attributes, intent signals, and past engagement is key. It involves: Referencing specific intent signals I noticed your team is researching lead intelligence tools Aligning messaging with pain points Companies like yours struggle with outdated prospect data.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Intent Signal Multi-Channel 40

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 100

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 100

Inbox Insight

JANUARY 23, 2025

Accurate, timely data allows businesses to prioritize prospects most likely to engage and convert, transforming intent data into a valuable asset. To maximize the benefits of intent data, implement a robust scoring system that evaluates prospects based on their intent signals and alignment with your ideal customer profile.

Top of Funnel 52

Top of Funnel Demand B2B Marketing Demand Generation Agencies 52

Unbound B2B

APRIL 24, 2025

What’s taking its place is a smarter, more targeted approach towards programmatic advertising that taps into real-time intent signals , orchestrates omni-channel journeys, and engages only those accounts that are actively in-market. They run orchestrated, omnichannel ABM campaigns.

Top of Funnel 40

Top of Funnel Demand Generation Paid Content Intent 40

Orange Owl Blog

MAY 10, 2025

For example, if an ad campaign is underperforming, Agentic AI can automatically tweak the messaging or reallocate the budget to higher-performing channels, all without the need for manual oversight. However, in B2B marketing, optimizing ROI can be challenging due to the complexity of multi-channel campaigns and long sales cycles.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

SalesIntel

MAY 14, 2025

Harness Intent Data to Find High-Intent Buyers Not all leads are actively looking to buy. Intent data helps you identify prospects who are already researching solutions like yours. Prioritize High-Value Accounts with ABM (Account-Based Marketing) ABM isnt about quantity. Its about quality.

Ideal Customer Profiles 40

Ideal Customer Profiles Effectiveness Account Based Marketing Marketing & Strategy 40

SalesIntel

MAY 8, 2025

Adopt an Account-Based Marketing (ABM) approach, where marketing supports targeted outreach to high-value accounts. Instead of waiting, actively reach out to ideal customers using cold emails, LinkedIn, and targeted ABM campaigns. Use data-driven prospecting to identify high-intent accounts before they even consider your competitors.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Multi-Touch Attribution Sales Qualified Leads 40

ANNUITAS

MARCH 21, 2023

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Metadata

JANUARY 14, 2025

In the world of B2B marketing, mastering the fundamentals of Account-Based Marketing (ABM) is no longer enough. Seasoned marketers aiming to elevate their strategies are turning to advanced ABM tactics to unlock greater revenue potential.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Marketing AI 52

Lead Forensics

JUNE 3, 2025

These prospects have shown strong buyer intent signals and theyre in contact with the sales team, who are actively engaging with them to convert them into a customer. ABM (account-based marketing) growth : companies are focusing more on targeting high-value accounts. Cold Leads. Need More Lead Gen Inspiration?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Paid Content 52

6sense

DECEMBER 17, 2021

It’s the holy grail: You’ve brought messaging consistency and reliability to your entire Go-To-Market effort — and you’ve done it across all digital channels. You still haven’t covered every channel. ABM eliminates guesswork. Multi-Threading Buyer Committees. That’s impressive. . There’s just one problem.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

SalesIntel

DECEMBER 23, 2024

Account-Based Marketing (ABM) continues to mature into a proven methodology that aligns marketing and sales to drive meaningful engagement with high-value accounts. But heres the kicker: the success of ABM depends heavily on the quality and relevance of your content. This is where an effective ABM content strategy comes into play.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 52

Engagio

MAY 14, 2019

But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Ok, now to our top ABM Session and key takeaways from each. Build an ABM Strategy like Salesforce (no matter your readiness). Integrated across channels.

Account Based Marketing 54

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 54

Zoominfo

MARCH 15, 2023

When thinking about revenue, it’s important for sales and marketing to determine the extent to which they want to focus on the first-year value of the deal (Annual Contract Value, or ACV) or the full value of the deal if it’s multi-year (Total Contract Value or TCV). These same topics are also an important source of intent signals.

Efficiency 130

Efficiency Top of Funnel Budget Programs CMO 130

Inbox Insight

JANUARY 29, 2019

B2B buyers have taken their search online – 70% of the decision-making process is made up of researching digital content and utilizing social channels like LinkedIn to get access to key information ( Ryan Erskine, Forbes ). What’s more, our segmentation criteria has become a lot more sophisticated.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Single Grain

DECEMBER 10, 2024

Fortunately, several ABM tools are available. This guide explores the essential tools for implementing a successful ABM strategy. Key Takeaways on ABM Tools When choosing account-based marketing tools, sales and marketing teams should look for those that enable personalization, increase engagement, and offer analytics.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Budget Programs 52

Single Grain

APRIL 23, 2025

The cornerstone of ABM success is developing genuine connections with target accounts. This is why ABM advertisers must focus on capturing and maintaining the attention of key decision makers. This article explores how dynamic video ads are revolutionizing ABM messaging and driving unprecedented engagement.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Video Marketing 52

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62