The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
ABM ads can be a great way to provide the necessary high-level awareness. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. How do you think ridiculous myths, “Einstein failed his high school math classes,” proliferate? Mere Exposure Effect in Action.
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