Launch Marketing

FEBRUARY 5, 2025

In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. In this article, we will explore the world of ABM, highlighting key components and valuable tips for success.

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Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? Keep reading… But First Understand What’s Account-Based Marketing (ABM)?

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Only B2B

MAY 28, 2025

Thats where Account-Based Marketing (ABM) steps in. Before we dive into how to make the shift, lets look at what makes the ABM funnel so different. Distinction Between Traditional and ABM Funnels The traditional funnel casts a wide net. ABM starts with clarity. ABM changes that. Leads go cold.

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Single Grain

MAY 4, 2025

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. TABLE OF CONTENTS: What Is Account-Based Marketing? TABLE OF CONTENTS: What Is Account-Based Marketing?

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Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Zoominfo

AUGUST 27, 2024

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

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DiscoverOrg

OCTOBER 19, 2017

Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In In fact, prior to joining Terminus, he was VP of Marketing at VersionOne – a client who used DiscoverOrg to find and engage their target accounts.

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Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

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Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

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Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. DemandTools DemandTools is a data quality platform designed to maintain and enhance CRM data integrity.

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Only B2B

MAY 21, 2025

This is where ABM becomes crucial. When executed effectively, ABM breaks down silos between marketing and sales, creates personalized engagement at scale, and drives measurable pipeline impact. Read more to discover why ABM works and how to implement it. Many marketers treat ABM as a costly piecemeal tactic.

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Metadata

DECEMBER 16, 2024

Effectively targeting high-value B2B accounts requires understanding the differences between pursuit Account-Based Marketing (ABM) and traditional ABM. As marketing leaders refine their strategies, pursuit ABM emerges as a method for maximizing ROI on critical engagements. What is Pursuit ABM?

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Inbox Insight

SEPTEMBER 30, 2024

Account-Based Marketing (ABM) has revolutionized how B2B companies approach marketing strategies. By focusing on high-value accounts and delivering personalized experiences, ABM has become a cornerstone of modern B2B marketing. Let’s get started.

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New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” That’s where the magic of ABM can really move the needle. What Is Account-Based Marketing (ABM)?

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Martech

JULY 25, 2024

Aligning martech to your buyer groups Many tech tools are evolving for exactly that — the ability to create an account and, within the account, serve different messages to unique buyers that align with their specific pain points or questions. An opportunity was generated that aligned with your marketing message.

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Orange Owl Blog

JANUARY 18, 2025

B2B Marketing The Ultimate Guide to Account-Based Marketing for B2B Success in 2025 Vivek Goel January 19, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, one strategy has emerged as a game-changer: Account-Based Marketing (ABM).

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Orange Owl Blog

JANUARY 18, 2025

B2B Marketing The Ultimate Guide to Account-Based Marketing for B2B Success in 2025 Vivek Goel January 19, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, one strategy has emerged as a game-changer: Account-Based Marketing (ABM).

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Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact.

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The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Which, in turn, begs the question: are there shortcuts to ABM? Target account campaigns. In most cases, the answer is no.

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Zoominfo

DECEMBER 6, 2024

Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing. Stronger Account-Based Marketing : Gain better visibility into account engagement. Multi-language support. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences.

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DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel.

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Inbox Insight

SEPTEMBER 18, 2024

Winning over B2B buyers is tough, which is why businesses are constantly seeking new ways to engage their target accounts and stand out in this competitive environment. One of the most effective ways they can do this is personalization through account-based marketing (ABM). What does personalization mean in ABM?

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Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies.

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Envy

MARCH 18, 2025

Did you notice so many marketers seem to approach Account-Based Marketing (ABM) as setting up the fanciest VIP event? You carefully curate the guest list (target accounts), roll out the red carpet (multi-channel campaigns), and craft the perfect experience (personalized content).

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Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

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Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai What are other ways that businesses can boost their LinkedIn strategy for ABM? Brands can personalize ads and organic posts to complement their ABM strategy.

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The Point

APRIL 26, 2017

A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade. But the answer also lies in a more multi-channel approach. Again, look at ABM.

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Inbox Insight

JULY 10, 2024

In B2B marketing, a ccount-based marketing (ABM) is a term that everyone recognizes, but it comes in different forms to suit various business needs and budgets. The key question isn’t if you should use ABM, but which type is best for your company’s goals and resources.

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Oktopost

JULY 8, 2024

Promote your webinars across social media channels and email lists, track registrations and attendance using marketing automation platforms, and leverage interactive features like polls and Q&A sessions to boost engagement. You can utilize CMS or ABM platforms to create and manage these personalized content hubs.

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Single Grain

APRIL 7, 2025

Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. Many B2B marketers struggle to convert high-value leads, but with the right approach, you can target decision-makers at your ideal accounts with personalized messaging that resonates.

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Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. Unfortunately, marketers also struggle to achieve a satisfying ROI.

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Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

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sagefrog

JANUARY 13, 2025

Market research platforms like SEMrush can identify trends and preferences, allowing companies to refine their personas over time and better align their outreach efforts. Tech Lead Generation Strategies A multi-faceted approach ensures diverse audiences are reached effectively.

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Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

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Marketing Insider Group

DECEMBER 21, 2020

Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Prioritize account-based marketing. All About the ABM. Makes sense.

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Single Grain

APRIL 16, 2025

As we look toward the future, AI-driven innovations will revolutionize how B2B marketers approach Account-Based Marketing (ABM) on the platform. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

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Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. To effectively engage key stakeholders in target accounts, you need to address their specific needs, challenges, and goals with relevant content.

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