Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Madison Logic

FEBRUARY 7, 2024

You must leverage your first- and third-party intent data to identify target audiences and personalize your content. To get started with a brand-to-demand strategy: Lean heavily on your intent data , firmographic data, technographic data, and buyer personas to create consistent messaging throughout your brand and demand efforts.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Strategic-IC

MAY 18, 2021

From its origins in 2003 , ABM has evolved from the ‘pure’ One-to-one ABM approach to encompass One-to-few and One-to-many. At the same time, technology has impacted many aspects of ABM from intent data to programmatic advertising. ABM is evolving. ABM is much more than Marketing.

Account Based Marketing 62

Account Based Marketing ABM Organization Top of Funnel 62

Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. . In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. KickFire, an IP address intelligence organization, has announced a partnership with Engagio , an ABM solution provider.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. I checked in with my Sales Development Team who are confronted daily with a plethora of reasons marketers have yet to adopt ABM. Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). With so many different opinions on how to approach your marketing strategy, one thing is clear; making a concentrated push to ABM couldn’t come soon enough.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Heinz Marketing

FEBRUARY 17, 2023

Particularly regarding healthcare, prospective patients weigh reviews and recommendations for physicians and clinics very heavily – in fact, they even weigh a stranger’s opinion about a clinic equally to the opinion of someone they personally know. Healthcare professionals also understand this.

Work Management 107

Work Management Marketing Management B2B Marketing B2B 107

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Engagio

SEPTEMBER 13, 2023

And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here. We’d love to become an extension of your team.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

MAY 5, 2023

There are different opinions out there. The client’s web site is treated as a “buyer intent tool.” Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It People come to your store for a reason,” he said, so buyer intent is already there. Simpson said. “We

Top of Funnel 112

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 112

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Engagio

NOVEMBER 19, 2018

Recently, we invited David Tam , Director of Marketing at OneLogin , to talk to our team about how he’s executing ABM. Not only was I impressed with his knowledge of Engagio, but I loved his rigor and discipline around optimizing ABM campaigns and programs. Brandon: How does your ABM fit into your overall go-to-market (GTM)?

Budget Programs 48

Budget Programs Account Based Marketing ABM Optimization 48

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. So it’s much harder to influence their opinions. Every successful ABM strategy begins with prioritizing the right accounts. How to prioritize your best prospects.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Metadata

JULY 21, 2022

So below you’ll get a crash course in ABM. And at the end, you’ll find a step-by-step guide to creating an effective ABM strategy that generates leads and boosts your organization’s long-term revenue potential. It’s why the ABM market is expected to grow to $1.6 Analytics are an essential part of your ABM efforts.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

Zoominfo

NOVEMBER 6, 2023

When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Martech

JUNE 29, 2022

.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. ” Among those many touches is the intent data sourced from software review site G2. . ” Why we care.

Ideal Customer Profiles 109

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 109

PathFactory

FEBRUARY 1, 2023

Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Strategic-IC

MARCH 18, 2020

84% of event attendees have a more positive opinion of a company brand after an event (EMI & Mosaic)?. Where are you on your ABM journey??. Account-based Marketing (ABM) is revolutionising the growth strategies of many organisations. This is in addition to a One-to-many ABM strategy of targeting net-new accounts.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Madison Logic

JANUARY 13, 2022

Clients have reported Madison Logic’s ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Convert

OCTOBER 4, 2023

From finding the perfect workout routine to crafting the most relevant ABM campaign , experimentation (and iteration) is the bedrock of human innovation. With the hope of igniting their interest so they make the transition from opinion-based to data-driven more easily. Primal, if you may. Most leaders intuitively get it.

Budget Programs 59

Budget Programs Lead Ranking Paid Search Agency Marketing Proposals 59

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data. 6sense offers the best experience from integration to analytics and intent.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Metadata

JANUARY 27, 2022

Do you have an opinion that differs from the echo chamber of LinkedIn? Do all B2B companies need to run an ABM program? Because, if we’re being honest, whether or not ABM works depends on a lot. ABM programs are fantastic for…”, you might have run into that LinkedIn echo chamber I mentioned above. Let me know how it goes.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Terminus

APRIL 27, 2017

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. I had the opportunity to interview Aditi and speak with her at length about how her team at Panasas uses Terminus and other ABM Cloud tools such as 6sense. Terminus was our first pure-play ABM platform.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

PathFactory

MARCH 6, 2023

In my opinion, B2B content plays two roles: first, it’s responsible for enabling the buyer to self-nurture; second, it’s critical to the sales touchpoint. Prospects rarely pick up their phones or respond to emails, so inbound ‘signals’ are really important, and a lot of that intent data comes from your content.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

NetLine

DECEMBER 20, 2022

Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months. Webinar registrations, however, represent the most significant purchase intent signal. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). If you have contacts or customers in the industry, ask them for their opinion. Preferences. Regional Nuances.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. So in our opinion revenue tracking technology should be a priority investment for most businesses. Switch to core activity – only top tier revenue campaigns stay live, brand, ABM and remarketing.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59