Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. The fundamental idea behind ABM is to treat each customer as an individual by targeting him or her with content and experiences that are relevant to their preferences and priorities. ABM gives the sales team fewer leads to work with.

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eTrigue

JANUARY 16, 2024

Build an effective ABM strategy. For your installed base, vet against CRM, order management systems, and ensure accurate account-to-partner mappings. . Schedule a Demo The post Is the quality of your data hindering your ABM success? Let us know the best time to meet, and we’ll show you in a live demo.

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LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. Some have referred to ABM as a marketing strategy akin to fishing with spears rather than nets. .

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Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

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SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

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Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget. This is it.

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Madison Logic

JANUARY 3, 2024

When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error. AI plays a crucial role in streamlining ABM tasks through its automation capabilities. But one thing is vastly clear: AI platforms and content require a human touch.

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Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM metrics are about quality, not quantity. What metrics matter in ABM?

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Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. Additionally, the team lacked supporting insights to help identify and prioritize new target accounts while also utilizing CRM and first-party data.

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Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. Why use CTV in your ABM strategy?

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Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

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Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

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Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

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Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Speak to your marketing peers to find out who is using which ABM tool and why.

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Martech

JULY 18, 2022

” Because of the cost of ABM solutions, it’s a question to be considered carefully. The benefits of ABM. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Do we need an ABM tool? Sounds good?

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Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.

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Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. I posed four questions to David about the journey to ABM.

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Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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Content4Demand

OCTOBER 16, 2020

At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences. Orchestration is not a singular this-or-that; instead, it’s a strategy that encompasses the many moving parts in your ABM campaigns.

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LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets.

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Terminus

APRIL 6, 2023

Let’s talk about your CRM platform. With efficiency being the new mandate, is your CRM working hard—and smart—enough for your GTM team to hit your goals? Personalized messaging: With your CRM acting as your source of data truth, you can create personalized messages that resonate with your target buyers at the stage they’re in.

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DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

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SmartBug Media

NOVEMBER 11, 2020

According to Alterra Group , 97 percent of marketers say that account-based marketing (ABM) has resulted in a higher return on investment (ROI) than other marketing activities. Looking to bridge the gap and turn your virtual events into highly impactful, revenue-generating efforts using ABM? This is where ABM becomes truly powerful.

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Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. ABM is everywhere! And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Top ABM trend predictions for 2023 1.

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Terminus

APRIL 6, 2023

Let’s talk about your CRM platform. With efficiency being the new mandate, is your CRM working hard—and smart—enough for your GTM team to hit your goals? Personalized messaging: With your CRM acting as your source of data truth, you can create personalized messages that resonate with your target buyers at the stage they’re in.

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Valasys

AUGUST 9, 2023

The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics. So, if you’ve been lingering in the realm of traditional ABM, it’s time to heed the call of transformation through AI-powered automation.

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Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. Here, we have pulled together the top 10 most read ABM Insights from startegicabm.com this year. Sit back, grab a coffee, and check out these must-read ABM insights. The numbers are compelling.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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Strategic-IC

APRIL 14, 2021

In the latest episode of Let’s talk ABM, Tyler Lessard , Chief Marketing Officer at Vidyard, shares how video can help to support your ABM efforts and drive engagement and provides some great ABM tips to apply to your programs. The steps Vidyard took to scale ABM?. How video can support your ABM strategy?.

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ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

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Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). But is ABM the right approach for your business? Data accuracy and integration : Successful ABM relies on accurate and integrated data.

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Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example. But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking.

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SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. One of the easiest ways to personalize content in an ABM strategy is through email.

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Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

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