Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Here are a few examples.

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Intent Data Intent ROI B2B Marketing 62

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. Intent data is not predictive.

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Intent Data Intent Intent Signal Account Based Marketing 83

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? IP Addresses.

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Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

JUNE 10, 2024

But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them. Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors.

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Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. There are obvious advantages to having intent data ingested directly into an ABM platform. Why we care. Snapshot: Account-based marketing.

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Account Based Marketing ABM Ideal Customer Profiles Profiling 91

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. First, what is intent data?

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Intent Data Intent Lead Ranking Lead Scoring 122

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Since the opportunity is time-sensitive, acting quickly is paramount.

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Ideal Customer Profiles Account Based Marketing ABM Intent 52

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

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Intent Data Account Based Marketing Intent ABM 85

PureB2B

JUNE 19, 2019

With a vast array of data available, how will your marketing team know which ones to zero in on? Demographics don’t share enough data - marketers who purely rely on this data will risk missing out on more than 70% of potential mobile shoppers. B2B marketers use intent data to come up with strategic and personalized campaigns.

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Intent Data Top of Funnel Intent Account Based Marketing 62

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Image: B2B News Network. So, the data suggests we’ve seen ABM processes move from theory into practice.

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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Intent Data Intent Intent Signal Top of Funnel 52

Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. ABM is everywhere! Account-based Engagement.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JUNE 19, 2019

With a vast array of data available, how will your marketing team know which ones to zero in on? Demographics don’t share enough data – marketers who purely rely on this data will risk missing out on more than 70% of potential mobile shoppers. Intent data can guide you on the best ways to prioritize qualified leads.

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Strategic-IC

MARCH 23, 2022

ABM is a journey with many twists and turns. There is much learning to be had on this journey which makes for a better ABM strategy and better ABMers. In the interview ( full recording here ) we discussed: How to get started with ABM. What constitutes the building blocks of a successful ABM program?.

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Account Based Marketing ABM Ad Building Tips 62

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. Hushly has a 4.8

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Work Management Marketing Management B2B Peer-to-peer 107

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Define the intent data. Act on buyer interest data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Welcome everybody.

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Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. First-party Intent data.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Strategic-IC

APRIL 2, 2020

We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. The last few weeks have seen many of us in B2B sales and marketing questioning whether we should be selling and marketing right now. Why Now is the Time for ABM.

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Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ClickZ

FEBRUARY 20, 2020

30-second summary: The foundation of good account-based anything is data and insights about customers. There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss? The foundation of good account-based anything is data and insights about customers.

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Ideal Customer Profiles Account Based Marketing ABM Positioning 118

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

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Ideal Customer Profiles Account Based Marketing ABM Intent 94

Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world! And it’s finally out in the world!

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Account Based Marketing Marketing Automation Services ABM DemandBase 62

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Simply because the pandemic’s previous two years have altered how purchasers act and make purchases. Put The Customer First. The answer is both.

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ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. The platform uses AI to automatically score accounts based on engagements, intent data, and other information.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world! And it’s finally out in the world!

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Account Based Marketing Marketing Automation Services ABM DemandBase 52

xiQ

OCTOBER 18, 2019

The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. Successful B2B Sales reps have also evolved into highly informed and educated domain experts who act like business partners, not sellers. Account-Based Sales and Marketing (ABM). It’s B2B, NOT B2C.

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Account Based Marketing ABM Top of Funnel Marketing Automation Services 76

Strategic-IC

APRIL 30, 2019

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their strategic mix? Jon Clarke on the Origins of Intent Data, and its Value to Marketing and Sales. What is Intent Data?

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Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! In the realm of B2B, data refer to pertinent information concerning other businesses. If that’s the case, Business-to-Business data becomes a critical asset for you.

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Ideal Customer Profiles Enterprise Management Work Management B2B 96

xiQ

OCTOBER 18, 2019

The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. Successful B2B Sales reps have also evolved into highly informed and educated domain experts who act like business partners, not sellers. Account-Based Sales and Marketing (ABM). It’s B2B, NOT B2C.

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Account Based Marketing ABM Top of Funnel Marketing Automation Services 62

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. Terminus B2B Account Graph Visualization. New AI-powered features.

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