What is Account Based Marketing?
The ABM Agency
APRIL 10, 2023
Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.
ABM Account Based Marketing Buyer's Journey Outreach 
Using Engagement Analytics to Improve Your ABM Strategy
LeanData
DECEMBER 1, 2022
Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. .
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Trending Sources
Does Account Based Marketing (ABM) Even Work?
PureB2B
JUNE 17, 2020
Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question - does ABM even work? The Buyer’s Journey.
Creating a Winning Account Based Marketing Plan for B2B SaaS
The ABM Agency
MAY 26, 2023
Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the ABM strategy 2023?
A Complete Guide to Account-Based Marketing
Metadata
JULY 21, 2022
Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience.
How Customer Experience Works with ABM
PureB2B
MAY 30, 2022
The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.
AI-Driven ABM: Personalized Automation’s Future
Valasys
AUGUST 9, 2023
Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.
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7 Winning Strategies for Account Based Marketing Success
The ABM Agency
APRIL 21, 2023
Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.
Account-based Marketing & Personalization
Strategic-IC
JULY 28, 2021
What lies at the heart of ABM? What makes it so different from B2B Marketing? One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy. What’s ABM? It’s all about treating an account as a market of one. How to build a unique Account experience?.
Introducing The Definitive Guide to Account-Based Marketing
Adobe Experience Cloud Blog
MARCH 22, 2017
Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?
15 of the Best Account-based Marketing Software for 2020
Hubspot
MAY 8, 2020
Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".
How to Use Account Mapping to Build an Effective ABM Campaign
Hubspot
JULY 3, 2020
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization.
Does ABM Even Work?
PureB2B
JUNE 17, 2020
ABM, once a buzzword, has found itself becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions, now is a frustrating mess of way too many opinions; ending in what feels like a waste of time. So that begs the question- Does ABM even work? The Buyer’s Journey.
Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance
DealSignal
AUGUST 30, 2021
With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1
Does ABM Even Work?
PureB2B
JUNE 17, 2020
Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question – does ABM even work? The Buyer’s Journey.
How ABM Makes Sales Conversations More Relevant, Persuasive & Impactful
6sense
DECEMBER 17, 2021
Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. Account-Based Marketing provides a cure to this challenge. ABM eliminates guesswork.
Personalized Buyer Journeys: What They Are and How To Create Them
6sense
JANUARY 3, 2022
Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. You’ll learn why personalization is so important, and how to craft and execute your own personalized marketing campaign.
5 Must-Have Strategies for Creating a Successful ABM Program
6sense
OCTOBER 18, 2021
And they’re especially important for establishing Account-Based Marketing within an organization. Here are five must-use tips inspired by our recent ebook, ABM is [Still] Just Good Marketing , that can help you sidestep challenges, deliver account-based experiences at scale, and put you on track for predictable revenue growth.
The Essential Marketers Guide to B2B Demand Generation
Oktopost
APRIL 9, 2024
Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.
B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz
PathFactory
MARCH 6, 2023
The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.
5 B2B Marketing Trends in 2020
ATAK Interactive
MARCH 12, 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services.
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Meeting the Needs of the Self-Serve B2B Buyer
The Point
JUNE 24, 2022
In the continuation of a trend that had already been accelerating for years, today’s demand marketer should be responsible, and accountable, for more and more of the buyer journey. The days when a marketer’s primary responsibility was simply generating raw leads to throw at sales are behind us.
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6 Best Email Outreach Tools for Account-Based Marketers
Albacross
JANUARY 19, 2018
There are lots of email tools on the market. If you’re like most account-based marketers, you just want to pick a tool, learn how to use it, and then forget it’s even there. Email outreach should be seamless and analytics should be easy to understand. Let’s dive in. Buzzstream.
ABM Tales: How Consolidated ABM Platform Bets Are Paying Off
6sense
JUNE 14, 2018
Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. So, what exactly is a consolidated ABM platform? Goodbye, Point Solutions.
Why Turning a Lead into an MQL is More Difficult Than Ever
Oktopost
SEPTEMBER 14, 2023
Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? ABM is a strong initiative, especially in the current economic climate. Jump Ahead What is an MQL?
Lead Ranking 69
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5 B2B Marketing Trends in 2020
ATAK Interactive
MARCH 12, 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services.
Why Turning a Lead into an MQL is More Difficult Than Ever
Oktopost
SEPTEMBER 14, 2023
Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? ABM is a strong initiative, especially in the current economic climate. Jump Ahead What is an MQL?
Lead Ranking 62
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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures
Only B2B
FEBRUARY 28, 2024
By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Prioritizing efforts based on buying readiness signals.
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Account-Based Experience: Beyond B2B
Valasys
JANUARY 25, 2024
Tired of one-size-fits-all marketing? Feeling like your B2B outreach is more “spray and pray” than strategic engagement? In a world saturated with messaging, businesses are realizing the power of personalized experiences that cater to specific accounts. Think of it as the evolution of Account-Based Marketing (ABM).
ABM 101: Intro to Account-Based Marketing
Madison Logic
FEBRUARY 28, 2024
Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?
Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Trend 9: Account-Based Marketing (ABM) Takes Centre Stage No B2B business should be unaware of the concept of account-based marketing (ABM).
B2B Marketing 2023 Trends
The Lead Agency
FEBRUARY 8, 2023
This gives sales reps the opportunity to play a more consultative role, as opposed to sharing basic business and product information with prospective buyers. Buyers are unlikely to respond to cold outreach. 91% of companies using ABM reported an increase in average deal size, with 35% reporting an increase of over 50%.
5 B2B Marketing Trends in 2020
ATAK Interactive
MARCH 12, 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services.
Guiding the First Step of the Buyer Journey with Lead-to-Account Matching
LeanData
SEPTEMBER 8, 2021
As your organization grows, you come to know all too well the growing pains that accompany true go-to-market (GTM) success. To achieve this, your team’s outreach and engagement with prospects, leads and customers become critical to building their trust and confidence in your organization. . How lead-to-account matching is performed.
Content Hit List
Content4Demand
OCTOBER 8, 2021
The three-day recap last month celebrated B2B marketers ’ successes in content marketing, account-based marketing (ABM), revenue operations (RevOps) and channel marketing. 70% of sales reps who include pre-recorded videos in their outreach report higher levels of engagement and faster deal turnaround.
Peer-to-peer 52
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AI Powered Digital Transformation in B2B Marketing
Heinz Marketing
MARCH 16, 2022
B2B marketers can utilize AI-driven content not just for websites and blogs, but can also leverage the technology for sales outreach emails, social posts, ads, and much more. Predictive Analytics with ABM. It saves time, eliminates human error, and creates more relevant content. Content curation. Netflix is a perfect example.
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109 “Alexa, Who is In-Market for My Product Today?”
6sense
JULY 20, 2018
The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of intelligence-powered tools and gadgets, from speakers to software solutions, why not AI-powered ABM? AI + ABM… A match made in sales and marketing heaven. AI – artificial intelligence – meets ABM – account-based marketing.
How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
6sense
MAY 10, 2017
There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island
6sense
DECEMBER 8, 2021
We have to recognize that buyers are in control of the information flow — the type, timing and frequency of their interaction with us. So we’ve got to embrace this new reality by aligning our outreach with how buyers actually want to buy to create a better experience. The question is how? . Knowing about them.
The Number One Reason for Sales and Marketing Misalignment
Pam Didner
APRIL 23, 2019
What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Illustrate why marketers working on ABM need to go beyond who, what and when. Marketing focuses on Who, What, and When.
What Is Buyer Intent Data? How Can I Increase Sales With It?
PureB2B
MAY 30, 2022
Supercharged account-based marketing. A fundamental aspect of account-based marketing (ABM) is targeting accounts who are a good fit for your company’s products or solution. Meaning, you can segment your outreach lists based on the intent of their behaviours.
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#COSeries Recap: Top Priorities For B2B Strategies In New Reality
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics
Tiecas
MARCH 21, 2024
Embrace Attribution Models: Go beyond ‘last click’ by using multi-touch attribution models that assign value across the entire buyer journey. Develop KPIs that demonstrate marketing’s direct impact on revenue and customer acquisition cost. Account-Based Marketing (ABM) takes this even further.
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Revenue Radar™: Finding the Right Buyers with Engagement Scores
Leadspace
MAY 2, 2023
Engagement Model Use Cases: Optimize your ABM investments – create and activate precision segments by level or type of interest with engagement and other account or buyer personalization to optimize conversion rates. Better sales/marketing targeting is all about “lift” – territory and ABM investment based on GTM science.
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