Zoominfo

JUNE 10, 2024

Intent data signals are often siloed across multiple systems in the tech stack, resulting in missed opportunities. Even specialized ABM or sales engagement tools typically handle signal data through their own narrow lens. At best, this is a serious disadvantage. This is bad for revenue goals and worse for morale.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Image: N.Rich.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. What can GTM leaders do now to get more value from intent signals?

Intent Data 115

Intent Data Intent Marketing Analytics Tools Intent Signal 115

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On the other hand, marketers lack visibility into why deals move slowly or lose momentum after the handoff. Act quickly on news and trends that affect the opportunity. Relate to individual buyers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Processing.Please wait.

Intent 99

Intent Account Based Marketing Bombora Intent Signal 99

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Content4Demand

OCTOBER 15, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Intent Data vs. Predictive Data. Today, we feature a Q&A with Mark Ogne, Founder and CEO of ABM Consortium. and not the U.S.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Understanding firmographics helps in segmenting leads based on industry-specific needs and preferences.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . They are accountable for: Identifying client needs. Determining if, how and when to act.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

Heinz Marketing

JUNE 19, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Well we talked about a bunch of different things we could cover today and I think the evolution of the B2B marketing role is kind of where I wanted to dig in. They’re sends.

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Engagio

AUGUST 30, 2017

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

Only B2B

JULY 13, 2023

There are two main types of intent data: first-party intent data and third-party intent data. First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Madison Logic

OCTOBER 11, 2022

These signals are combined to provide marketing and sales teams with intelligence on the organizations that may be interested in additional information about a solution as they perform in-market research. . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Automatic nurture emails can be established based on behavioral triggers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

NOVEMBER 1, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating these interactions through multiple digital channels and through the people in your organization is key to the success of account-based marketing (ABM).

Interactive Marketing 27

Interactive Marketing Account Based Marketing Top of Funnel Planning 27

Engagio

MARCH 20, 2024

Targeting your Ideal Customer Profile (ICP) B2B advertising is all about targeting the right accounts and the right people within them, responding to their intent signals/needs during each stage of their buying journey. Instead, we partner with you to optimize your ABM outcomes. What won’t work?

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Strategic-IC

MAY 5, 2022

What’s the secret to a successful Account-based Marketing strategy? There are many ingredients to success – an account-led focus, Sales and Marketing alignment , the right data strategy, an orchestrated execution…, etc. Intelligence and personalization provide those guiding lights in your ABM content strategy.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Intent 62

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Adobe Experience Cloud Blog

JULY 13, 2017

Web personalization helps marketers drive conversions more effectively on their website by delivering personalized messages, images and offers to segments of your Web visitors. If you are not adapting your marketing to perform on a mobile device, then you are wasting time and money. Account-Level Engagement Is Critical.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Engagio

JANUARY 25, 2017

There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Zoominfo

MAY 21, 2021

To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. GTM Plays Automated go-to-market plays that can rapidly scale your business. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. This is because you’re only targeting marketing qualified leads (MQLs), so you’ll have a higher lead-to-MQL rate, MQL-to-demo rate, and so on.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. FireEye: The Next Wave of ABM . Catch the Wave. 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. This is because you’re only targeting marketing qualified leads (MQLs) , so you’ll have a higher lead-to-MQL rate, MQL-to-demo rate, and so on.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. It goes by so quickly!

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Let’s stop that habit now.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

BenchmarkONE

JANUARY 25, 2023

With this data, you can create highly targeted accounts and lead lists, as well as automatically verify contact information. You can also create a preferred contact persona and search for new target accounts based on your criteria. But it is not as easy as sending a simple message randomly to people. What is Sales Prospecting?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Inbox Insight

MAY 10, 2022

One leading way marketers are tackling this is through content journey mapping and intent data. A category or topic re-marketing approach encourages strong alignment with your audience needs. Take Account-Based Marketing (ABM), for example. Master Sequential Messaging in 3,2,1….

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98