Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . We all have a love-hate relationship with email.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. I’m a real believer that your product is your marketing. I love that name.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Envy

APRIL 30, 2020

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create. At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Through a lively and insight-filled conversation, this episode explores burning questions like: What happens to SEO if search engine results are replaced by AI chatbots ?

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

B2B Digital Marketer

APRIL 8, 2021

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data. Data-driven marketing is based on facts rather than biases.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

seo.co

NOVEMBER 1, 2021

Now it should be acknowledged up front, that by optimizing your meta description, you aren’t going to get an increase in your search rankings. At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all. Of course not.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex. What is Funnel Marketing? Full Funnel Marketing Strategy #4: Email .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Kevin Indig

JUNE 26, 2023

Set yourself up for success in the new AI-powered Search world. Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. In a world where everyone can create the same content, brands need to increase their web footprint.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

FunnelEnvy

AUGUST 22, 2022

Experimentation is at the heart of digital marketing success in almost any area, from paid advertising to content production. Marketers are constantly pushing the envelope to innovate in a way that brings measurable results to their organizations. Form Names and Text. Element Colors.

Funnel Advertising 78

Funnel Advertising Digital Marketing Funnels Advertising Funnels Click Rate 78

SendX

MAY 5, 2020

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. How are marketers extracting so much value from this channel? But you can test each and every element of email marketing with relative ease. It’s not like email is cutting edge technology.

Examples 201

Examples Copywriting Lead Scoring Lead Ranking 201

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Now let’s jump straight to the A/B testing tools comparison.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. ABOUT OUR GUEST: .

Marketing AI 59

Marketing AI Top of Funnel Work Management Enterprise Management 59

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. You’re spoilt for choice.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52