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2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms
SugarCRM
SEPTEMBER 22, 2022
Gartner 123
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Sugar Sell Outperforms Key Competitors in G2 Mid-Market Customer Rankings
SugarCRM
JUNE 29, 2022
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Nucleus Research: Anatomy of a Decision – SugarCRM
SugarCRM
APRIL 22, 2022
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2022 Customer Relationship Management (CRM) Emotional Footprint Report
SugarCRM
APRIL 18, 2022
CRM 65
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Artificial Intelligence: Technology’s Invisible Hand in Business
SugarCRM
OCTOBER 6, 2021
Business 121
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The Wise Marketer’s Women in Loyalty Series with Clare Dorrian, SugarCRM CMO
SugarCRM
OCTOBER 26, 2021
Loyalty 123
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Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
SugarCRM
MAY 11, 2016
S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. The study commissioned by Salesfusion and executed by Learn Marketing Automation surveyed nearly 700 B2B marketers from small to medium-size businesses (SMB)
Best Practices for Website Conversions
SugarCRM
MARCH 23, 2016
Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. A best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. Once visitors enter your site, you still need to keep them there, keep them coming back and, most importantly, keep them converting.
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5 Ways to Improve Customer Retention with Marketing Automation Tools
SugarCRM
MARCH 21, 2016
Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.
Content Syndication: What Is It and Does It Really Work?
SugarCRM
MARCH 17, 2016
In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. But what we’ve found is that this hunger never abates and regularly feeding it is far from easy. And even for those who can keep up with the demand for content, bringing diversity to that content can also be a challenge.
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Measuring Marketing Effectiveness: 5 Metrics You Need to Track
SugarCRM
MARCH 15, 2016
Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. Every decision you make should be informed by data and the results of every action you take should be bookmarked for future reference. After all, what’s the value of having access to so much data if we’re not going to use that insight to improve for the future?
Solving the Email Frequency Debate: How Much is Too Much?
SugarCRM
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. As the old adage goes, sometimes less is more. But when is less really more? And, alternatively, how much is too much? These are questions we ask everyday about countless different aspects of our lives, but in the B2B marketing world they tend to arise fairly often around the topic of emails.
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No Lead Left Behind – Prioritizing Your Leads with Lead Management
SugarCRM
MARCH 9, 2016
While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s c
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How to Build a Comprehensive Strategy for Your Marketing Automation Program
SugarCRM
MARCH 3, 2016
Starting off slow and picking up steam as you go can help ensure you have a strong foundation that can support long-term growth. Once you identify the need for a marketing automation platform and gain buy-in for implementing that platform , what’s next? It’s time to hit the ground running… almost. Marketing Automation Is About More Than Technology. When we think about marketing automation, the first thing that comes to mind is technology.
2016 Marketing Predictions Start to Unfold
SugarCRM
MARCH 4, 2016
As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. And while predictions vary across the board from personalization and disruptive marketing tools to brand engagement and sharing, there’s a lot to learn from the marketing insights.
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5 SEO Best Practices for Content Development
SugarCRM
MARCH 2, 2016
If you create great content but no one sees it, does it provide any value for your business? Most likely not. We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time.
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Making Enterprise-Grade Marketing Automation for Everyone
SugarCRM
FEBRUARY 23, 2016
Salesfusion has spent the last year developing a roadmap so we can deliver an enterprise-grade marketing automation platform for everyone regardless of experience, budget or resources. We are doing this by making a complete, affordable and easy-to-use solution built the way a marketer thinks about doing their job. Check out this video to get some insight into our vision and approach.
Breaking Down the Buyer’s Journey for SMB Marketers
SugarCRM
FEBRUARY 22, 2016
If you feel like discussions about the buyer’s journey have suddenly popped up all over the place, you’re not imagining it. While it’s easy to dismiss these conversations as nothing more than the latest buzzword, that would be a mistake. As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it.
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