article thumbnail

What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

article thumbnail

How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study. Here are 7 GTM Strategies for EdTech Marketing: 1.

article thumbnail

The top five digital marketing courses in the U.S.

Martech

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 Billion in 2026.

Course 113
article thumbnail

Luxury Digital Marketing Strategies: 5 Ways to Reach Buyers Online

Digilant

Luxury brands need to implement personalized, data-driven digital advertising campaigns to reach audiences and stay a step ahead of the competition. 5 Luxury Digital Marketing Strategies to Reach Buyers. Luxury brands are synonymous with glamor, polish, exclusivity, and digital ads need to evoke all of those emotions.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

article thumbnail

How to Build the Highest Performing Ad Creative in 2023

Metadata

Advertising legend David Ogilvy said, “On average, five times as many people read the headline as read the body copy. Ads have changed since then, and he certainly didn’t have the digital revolution in mind. But his message still applies: ads need to capture attention, and people decide quickly if they want to read them or not.