Two Keys to Unlock B2B Landing Page Performance – Customer Journey and Intent
FunnelEnvy
NOVEMBER 27, 2023
In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever.
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