illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. The post 2025 is the year for B2B brands to embrace CTV appeared first on MarTech. More on that in a bit.) Processing.

Paid Content 110

Paid Content Paid Search Agency Advertising Agencies Brand Identity 110

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. Here are some stats around favourite platforms and demographics.

Statistics 82

Statistics Advertising Agencies Stats Marketing & Strategy 82

Choozle

DECEMBER 9, 2024

Precise Targeting Capabilities: Reach specific audiences based on demographics, behaviors, and interests. It targets audiences based on location, demographics, and movement patterns, creating impactful campaigns while remaining non-intrusive. Real-Time Measurement: Campaigns can be optimized continuously to enhance results.

Advertisements 98

Advertisements Advertising Mobile Advertising Funnel Advertising 98

SocialPilot

DECEMBER 23, 2024

By including information about the platform youre targeting, the audiences demographics, the desired length of the post, and the tone you want to convey, youre equipping ChatGPT with the tools to craft content that fits seamlessly into your social media strategy. In addition to specificity, also 3.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Sprout Social

MARCH 31, 2025

Content type, video SEO , audience demographics and business location are just a few other factors to consider if you’re looking to get more views and engagement. Remember to factor in variables that may affect your posting strategies, such as target audience and demographics, campaign goals, content type and the content itself.

Youtube 86

Youtube Best Practices Social Media Paid Search Agency 86

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Despite perceptions that its demographic is aging, the data indicates a substantial portion of the UK population actively engages with Facebook.

Social Media 85

Social Media Media Best Practices Youtube 85

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025.

Trends 92

Trends Content Work Management Social Media 92

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Paid Content 73

Paid Content Social Media Statistics Media 73

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media 69

Social Media Trends Media Work Management 69

Content Standard

DECEMBER 19, 2024

Here are my five top content marketing strategies to stay ahead in 2025: 1. Deepen Your Audience Understanding Demographics are a starting point, but they only tell part of the story. As we head into 2025, I encourage you to embrace this moment of disruption. Here’s to making 2025 a year of innovation, impact, and success.

Marketing AI 122

Marketing AI Planning Content Marketing Content 122

Marketing Insider Group

NOVEMBER 4, 2024

As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical. Both ranked amongst the top ten marketing and sales priorities for 2025 in a survey of B2B professionals. But the most successful companies recognize that technology alone won’t drive success. Take AI-driven customer segmentation, for example.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Navigate the Channel

OCTOBER 15, 2024

As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2025 and beyond. Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. You can think of these targeting tools like a matchmaker – use them to push your ads to a specific target demographic for the perfect match between app and user. In 2025, this often means working with influencers. Maintain a strong, consistent presence on social media.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Thinkers360

DECEMBER 7, 2024

2025 Predictions for B2B Thought Leadership Thinkers360 2025 predictions for B2B Thought Leadership are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined. 2025 will be the year that gen AI evolves from pilot stage to value creation in thought leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Marketing AI B2B 52

Sprout Social

MARCH 26, 2025

This platform is particularly popular with younger demographics and those seeking visual inspiration. million active Australian users, particularly within the 1834 demographic, it’s a key platform for reaching younger consumers. The post Best times to post on social media in Australia (2025) appeared first on Sprout Social.

Social Media 65

Social Media Media Best Practices Facebook 65

Sprout Social

NOVEMBER 4, 2024

Yet, 32% of all consumers (and 48% of Gen Z) anticipate making more purchases directly from the platforms in 2025, a trend that could start to show up this holiday season and boost online sales. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Social Media 122

Social Media Media Social Networks Urgency Marketing 122

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Statista ) The largest user demographic is aged 25-34, accounting for 38.5%

Statistics 62

Statistics Twitter Paid Search Agency Cost Per Thousand 62

Orange Owl Blog

DECEMBER 10, 2024

B2B Marketing Unlock the Top B2B Marketing Predictions and Trends for 2025 Vivek Goel December 11, 2024 Share : Table of Contents Introduction As we approach the end of 2024, it’s crucial for B2B marketers to look ahead and prepare for the evolving landscape of 2025. B2B Marketing Prediction No.

Enterprise Management 52

Enterprise Management Work Management Trends Marketing Management 52

illumin

FEBRUARY 12, 2025

This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. This includes featuring people from different backgrounds and ensuring that your images and copy reflect every demographic in your target audience. This creates a sense of belonging in addition to building trust.

Ethics 59

Ethics Transparency Merchandising Advertising Agencies 59

Learn from the Pros

NOVEMBER 25, 2024

If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. Download Our Companion 2025 Go-to-Market Guide To help you build and execute a GTM plan that delivers predictable growth, download this guide. Incorporate the necessary solution into your 2025 plan.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. 65% of video creators have already adopted AI tools.

Statistics 62

Statistics Advertising Agencies Allocation Paid Search Agency 62

Marketing Insider Group

NOVEMBER 11, 2019

Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. The result is an ad campaign that fails to truly resonate with any group.

Creativity 279

Creativity Paid Search Agency Advertising Agencies Planning 279

Marketing Insider Group

JUNE 24, 2024

Statistics and Demographics Over 217 million people in the United States use social media, more than 65% of the country. This evolution means businesses can tailor their messages to specific demographics, increasing the effectiveness of their campaigns.

Social Media 298

Social Media Media Privacy Paid Search Agency 298

Televerde

FEBRUARY 3, 2025

As we enter 2025, lead generation is changing because of new technologies and marketing trends. This article explores the top 10 lead-generation strategies to drive sales in 2025. Quick Takeaways Lead generation strategies evolve with technology and market trends, so staying updated is crucial for success in 2025.

Lead Generation 52

Lead Generation Paid Content Webinar Metrics Marketing Budget 52

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. What do they care about?

Email Campaigns 64

Email Campaigns Webinar Metrics Top of Funnel Campaigns 64

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. These are good credit risk customers; they simply present in different ways.

Marketing AI 130

Marketing AI Lead Ranking Generation Barriers 130

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Planning 81

Planning Terms and Conditions Budget Programs Loyalty 81

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Social Media 93

Social Media Social Marketing Media Planning 93

Huptech Web

DECEMBER 27, 2024

Here are 12 Trends to Watch for in 2025 Trend #1 Growth of AI & Biotech Innovations So many brands do not realize the power of AI and biotech. Personalized skincare solutions are becoming a key trend to watch in 2025. In 2025, live streaming is projected to generate even more significant revenue. The good news?

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Metadata

DECEMBER 16, 2024

Tools like Facebook’s Audience Insights offer data on demographics, interests, and behaviors, helping you tailor content to specific needs and preferences. Combine Detailed Targeting Options : Use a combination of interests, behaviors, and demographic criteria to narrow down your audience within the available targeting parameters.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

Single Grain

JANUARY 15, 2025

This is big for us at Single Grain as we’ve been able to use HeyGen to help our clients expand their brand presence beyond their core demographics. Why HeyGen Stands Out in 2025 You should add HeyGen to your video content strategy for many reasons. Why Global Video Marketing Matters in 2025 89% of businesses use video marketing.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Single Grain

FEBRUARY 13, 2025

2025 is a big year for us at Single Grain (and for practically any business with a mind for SEO). Best LinkedIn Growth Strategies for B2B in 2025). Content Optimization for a Multi-Platform Strategy All of these platforms attract various users of different demographics and with varying preferences and behaviors.

Tactics 52

Tactics Optimization Multi-Channel Ideal Customer Profiles 52

Orange Owl Blog

FEBRUARY 9, 2025

Video Marketing The Most Comprehensive Guide to B2B Video Marketing in 2025 Vivek Goel February 9, 2025 Share : Table of Contents Introduction to B2B Video Marketing Definition and Significance B2B (Business-to-Business) video marketing involves the strategic use of video content to promote products, services, or brand messages to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Video Marketing 52

SocialPilot

DECEMBER 23, 2024

Find Out About LinkedIn Analytics YouTube Analytics Understand whats working on your channel with metrics like subscriber growth, watch time, and audience demographics. 2025 is about to begin and its going to be another year with another set of challenges. Refine your strategy and focus on content that delivers results.

Social Media 100

Social Media Features Media Ideal Customer Profiles 100

Webbiquity

JANUARY 27, 2025

Perhaps you have access to a different demographic or offer something that complements their business in a new way. Once you have a clear picture of your target audience, seek out companies that cater to similar demographics or buyer personas , or face similar challenges but offer different products or services.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152