article thumbnail

Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024? Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. The post Are Branded Podcasts Worth the Investment in 2024?

article thumbnail

2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. It would be unlikely for consumers to stop using social media altogether in short order.” Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Second, there is no order of merit to the presentation of these predictions. In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There are some caveats to note. Third, thank you to all who participated.

article thumbnail

B2B Marketing 2023 Trends

The Lead Agency

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

article thumbnail

Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Video marketing adds a human touch, using storytelling and emotions. 91% of businesses used video as a marketing tool in 2023 and the global digital video advertising spend is expected to reach $120 million by 2024. Are you using video marketing’s emotional impact and storytelling power in your remarketing?

article thumbnail

Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Video marketing adds a human touch, using storytelling and emotions. 91% of businesses used video as a marketing tool in 2023 and the global digital video advertising spend is expected to reach $120 million by 2024. Are you using video marketing’s emotional impact and storytelling power in your remarketing?

article thumbnail

Inside The Global ABM Conference 2023

B2BMarketing.net

Bridging the gap: Leveraging digital engagement data for sales success This riveting session features both ON24’s Hannah Kemshell and Integrate’s Simon Roberts as they discuss the need for both marketing and sales to be on the same page in order to succeed. ultra precision with data intelligence and ABM ultimately evolving into ABX.