2023 Mobile Advertising Opt-in Transparency 
Martech
JUNE 8, 2022
Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.
sagefrog
FEBRUARY 7, 2024
Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%
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Martech
OCTOBER 1, 2022
The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. Roughly 40% to 50% (depending on age) of people think their mobile phones are listening to them. In this post we’ll cover: What is privacy in marketing? Ironically, U.S.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6 What identity resolution platforms do.
Brightedge
JULY 22, 2022
Customer behavior is less transparent. In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider. There is an essential symmetry between the two.
Martech
OCTOBER 23, 2023
Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google calls its competition ‘inferior’ (Sept.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
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