Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Not surprisingly, ABM is the top B2B marketing tactic. In the spirit of new year’s planning and execution, Rob and Adam discussed “six keys for ABM in 2023 and beyond”.

Account Based Marketing 188

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 188

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 114

Marketing Budget Budget Programs Marketing Budget Creation Allocation 114

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Additionally, B2B businesses do this through long-term organic lead creation techniques. Content Marketing. Search Engine Optimization (SEO).

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 123

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 123

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. Marketing in the middle.

Marketing Budget Creation 93

Marketing Budget Creation Planning Gartner Enterprise Management 93

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Marketing Qualified Leads 225

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Always a big culprit in extra spending here are tools and licenses. It’s a no-win situation. Good luck out there!

Enterprise Management 112

Enterprise Management Marketing Budget Budget Programs Work Management 112

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 97

B2B Marketing Budget Programs Spending B2B 97

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. The state of martech spend. this year Catalytic marketing.

Spending 96

Spending Allocation Gartner Planning 96

Sprout Social

JANUARY 23, 2023

We can’t control consumer spending or the economy at large. But we can control our message, communication styles and how we execute on our plans. As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Focused efforts are the winning strategy for 2023. Trust your team.

Planning 121

Planning Ad Building Marketing Budget Budget Programs 121

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? How are goals and strategies for content marketing changing? Budgets are growing.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. However, the technology can assist with content ideation, outline creation, and proofreading. Increased spending on video content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Sharpspring

JANUARY 11, 2023

2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. 2023 will likely see similar changes in spending habits as the use of apps to track spending has increased by 9% this year. Keep reading to dive into the content lessons marketers are taking into 2023.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. 2023 will be a year of enhancing the customer experience . Customer marketing will be critical in 2023. “It

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. This share of the budget is expected to grow. Why we care.

Marketing Management 100

Marketing Management Marketing Budget Budget Programs Forrester 100

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. Our team at FunnelEnvy is ready to help.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Webbiquity

MAY 3, 2022

Those developments will permanently change how events are planned, produced, and participated in going forward. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 338

Marketing Report Event Marketing Research Trends 338

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 103

Newsletter B2B Marketing Linkedin Studies 103

Marketing Insider Group

JANUARY 4, 2023

The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Simple, but not easy.

Marketing Mix 180

Marketing Mix Planning Allocation Tips 180

ClearVoice

NOVEMBER 30, 2022

If you’re like most marketing executives, you’ve started to think about 2023. There are four key areas you’ll need to focus on when you’re prepping your content operations for 2023: Financial planning: Make sure you have the budget to support your content strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Distribution 52

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. Press Release, May 22, 2023.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sword and the Script | B2B

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. Ergo, CMOs invest martech. It’s 11.4%

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. Consumers spend an average of 10 seconds reading brand emails. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. billion in the US in 2023. Ready to learn more? Let’s dive in.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. 14 Advertising Trends You Need to Know in 2023: Part 2 8. billion in the US in 2023. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 Learn more about opportunities in the metaverse here.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It was clearly headed for a recession. remains recession-free.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 108

Marketing Mix Marketing Attribution Lead Ranking Planning 108

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023.

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52