Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Metadata

FEBRUARY 2, 2023

While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Throwing spaghetti at the wall can be fun, but doing so simply because something’s working for everyone else is a recipe for disaster (and wasted spend). Most B2B companies do. Where do you fall?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

MARCH 28, 2023

Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Lead Forensics

APRIL 8, 2024

84% of businesses outsource content creation, making it a viable option to secure content that resonates with your target audience. The Rise of Video: Video marketing is gaining momentum, with 78% of B2B marketers planning to invest in it for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

84% of businesses outsource content creation, making it a viable option to secure content that resonates with your target audience. The Rise of Video: Video marketing is gaining momentum, with 87% of B2B marketers planning to invest in it for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52