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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate. — Canva (@canva) January 27, 2021. Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

PPC 101
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What every marketer needs to know about programmatic advertising

Martech

In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. These advertisers bid in real-time at or above the fixed CPM price.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

While most marketers dive into creating more videos (which were dubbed the king of content in 2021), audio can still be a profitable channel for driving awareness and traffic. These two steps have a dramatic effect on click-through rate (CTR), and 61% of marketers say SEO is their number-one inbound strategy to improve their site ranking.

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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR. If you think your CTR metrics are telling the full story, think again. Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * B2B SEO: How to Rank Your Business Website Higher in Search * SEO Strategy for Startups: How to Win in 2021. List of related, long-tail, and question keywords. Listing of the top keywords, their average position, CTR and clicks.

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