Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista.

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Single Grain

DECEMBER 23, 2019

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads.

PPC 96

PPC Paid Content Marketing AI Trends 96

Bannerflow

AUGUST 24, 2020

With ever increasing CTR rates, the opportunity for the canny marketer is there. Black Friday and Cyber Monday are the best days of the year when it comes to CTR. The big news is that both Black Friday and Cyber Monday have a much higher CTR than any average day. increase in CTR, while Cyber Monday witnessed a 32.5%

Display 96

Display Stats Advertisements Advertising 96