Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

PureB2B

MARCH 3, 2021

Marketing and sales are no different. 2020 wasn’t kind to the demand generation marketer, and most felt their databases were left in ruin towards the end of the year. Two big takeaways from this are: Segment your marketing data Separate inbound lead development vs outbound sales development. contact-form-7].

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

Valasys

MARCH 30, 2021

Brahim further adds, “Our clients find that the unique combination of our deep first-party data and insights, digital capabilities, and contact center agents is simply not available to them in the Americas and have insisted that we extend our services to support their State-side sales and marketing programs.”

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52

Valasys

JANUARY 23, 2020

Employ Videos: B2B Video marketing is one of the foremost sales strategies & continues to take the digital marketing world by storm in 2020. Furthermore, owing to the increase in the closed captioning videos will become more popular & SEO-friendly in 2020, to give the much-needed boost to your marketing strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing. The best ABM-ers are those who make data-driven decisions. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

SalesIntel

MAY 3, 2022

Integrating your marketing and sales departments is vital if you want to maximize the contribution from your marketers in the sales pipeline. According to a 2020 LinkedIn report, approximately 87% of sales and marketing leaders say that collaboration between sales and marketing enables critical business growth. .

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Terminus

JULY 27, 2021

Also, it’s wild that there is no universal definition of a marketing lead. Where Does This Leads Obsession Come From? To put it briefly, 16 years ago marketing automation became all the rage to collect leads. Only 10% of mature ABM programs consider “leads” to be a top-3 performance indicator.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Valasys

MARCH 25, 2020

Amongst one of the foremost benefits of the virtual event marketing campaigns is that it allows you to behaviorally analyze your prospects. The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 27, 2019

CX Index helps brands in benchmarking another all-important metric related to Customer Experience (also known as CX) which for marketers lays the foundation to excel at Customer Experience Management (CXM). Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 2, 2020

This identification is carried by usually an in-built repository of authoritative identity data & is an essential pre-requisite to the omnichannel remarketing campaigns. These tips can specifically help marketers boost their omnihannel PPC remarketing endeavors. Read more on Top 10 PPC trends for 2020.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Valasys

APRIL 15, 2020

Leveraging targeted content for running an effective lead nurturing campaign strategy includes the use of dynamic content strategy and the use of data-driven content strategy based on predictive insights about customers’ behaviors according to their specific stages in buying cycles. Personalizing Your Lead Nurturing Campaigns.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

EveryoneSocial

AUGUST 24, 2020

But if you are an enterprise business, they also have the essential features to take your B2B marketing to the next level and stay highly organized. Drift (Conversational Marketing, Lead Generation). If you are in B2B marketing, then you’d have to be living on a different planet to be unaware of Drift.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

DealSignal

FEBRUARY 1, 2024

This trend is becoming increasingly popular in the B2B marketing space, as businesses look for ways to stand out and make a personal connection with their prospects and leads. If you’re planning to use intent data in your B2B marketing trends strategies, it’s essential to learn how to operationalize it effectively.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

JANUARY 31, 2023

This trend is becoming increasingly popular in the B2B marketing space, as businesses look for ways to stand out and make a personal connection with their prospects and leads. Many B2B marketers have expressed concerns about the impact of changes in data privacy on their marketing strategies in 2023 and beyond.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 59

SEO Practices Google Branding 59

Inbox Insight

JULY 7, 2020

trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. The buying trends you need to know .

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

MARCH 19, 2020

A well-articulated content strategy needs to be directed towards the insights fetched from data. The intent data of the prospects coupled with their browsing patterns, social media activity, online purchase behavior and other insights such as demographic & firmographic details help marketers in the precise targeting of the personas.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Valasys

DECEMBER 12, 2019

In an era of multi-channel marketing, white papers have to be delivered to the targeted audiences directly in their inboxes. Targeting & retargeting of the prospects leveraging their intent data & other digital footprints helps in the deliverance of the whitepapers. Read more on Perfect time to make a Sales Call in 2020.

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

PureB2B

JANUARY 8, 2021

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy. This is where predictive analytics comes in.

Lead Generation 118

Lead Generation Practices Lead Scoring Lead Ranking 118

PureB2B

JANUARY 8, 2021

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy. This is where predictive analytics comes in.

Lead Generation 62

Lead Generation Practices Lead Scoring Lead Ranking 62