B2B Marketing Directions

NOVEMBER 1, 2020

Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report. Image Source: Gartner, Inc.

Gartner 64

Gartner Research Planning Enterprise Management 64

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020?

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. That is around 2.5

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

chiefmartech

JANUARY 2, 2020

To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink , an enterprise platform that help IT departments deliver great digital employee experiences. They span sales and marketing functions, roughly from left to right. Happy New Year!

Organization 77

Organization Enterprise Management Marketing Automation Services Work Management 77

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Bizzabo estimated that 3.2

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 163

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 163

Ledger Bennett

JUNE 1, 2020

Using data gathered from Ledger Bennett clients, we’ve developed a strategy for each business group based on their current challenges, highlighting how they’ll successfully emerge from the pandemic over the next half of 2020. Faced with marketing budget cuts, what should you do? Give your customers extra value/ offers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Tom and Jerry. Batman and the Joker.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Mike, super excited to join you here.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Single Grain

JUNE 30, 2020

Today, voice over internet protocol (VoIP) services offer a low-cost and high-tech alternative to traditional public switched telephone network (PTSN) solutions. In short, VoIP services push your voice through the internet instead of a traditional phone line. Best Budget Option: Phone.com. With plans starting at just $9.99/month,

Marketing Budget 52

Marketing Budget Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MAY 26, 2023

The size of most markets is governed by a combination of supply and demand. The marketing technology industry has been a rare exception with few constraints on either factor. Meanwhile, the non-stop expansion in marketing channels and techniques has created an endless demand for new systems.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Budget Programs 113

Budget Programs Marketing Budget Enterprise Management Work Management 113

Kaon

MARCH 25, 2020

The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Local Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Do you want to grow your business rapidly?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Martech

OCTOBER 25, 2022

Because retail and email marketers on the front lines know that the holiday season is going to happen a lot sooner this year than it has in the past. We’re coming up on the third anniversary of COVID-19, which in 2020 gave us permission to start early. Friends, it’s budget time. . I spat out my coffee and laughed.

Email Marketing 98

Email Marketing Tactics Paid Search Agency Enterprise Management 98

ClickZ

FEBRUARY 24, 2020

Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. This is where Allocadia fits in.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

ClickZ

APRIL 15, 2020

The ability to sell software as a service changed that since the upfront investment in software and the onboarding process were better aligned with how marketing budgets worked. Engagio connects to a company’s existing systems like CRM and marketing automation to deliver an account-based lens.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%. Top 5 SaaS Marketing Companies .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. These can be related to both campaign creation and ad management. Get that thought out of your mind.

Advertisements 92

Advertisements Advertising Automation Product 92

QuanticMind

MARCH 27, 2020

Does your business need a marketing intelligence platform to centralize all those disparate data sources? Data has always been important in digital marketing. Performance marketers have long been tracking their campaigns and using basic attribution models (first click, last click, etc.) Attribute and Track KPIs with Confidence.

Marketing Automation Services 58

Marketing Automation Services Enterprise Management Work Management Budget Programs 58

Full Circle Insights

JULY 9, 2020

No in-person events the rest of 2020? With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Allocadia

SEPTEMBER 22, 2020

In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. The Solution: Creating the Foundations for Better Performance. In Q2 they progressed to tracking programs associated with budgets.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Leadspace

SEPTEMBER 8, 2020

Every C-suite role comes with its share of challenges, and that definitely holds true in the case of chief marketing officers. As a CMO, you’re in charge of everything to do with marketing. So it’s your job to help with the planning, strategy, and execution of all marketing initiatives.

CMO 71

CMO Ideal Customer Profiles Digital Transformation Lead Ranking 71

KoMarketing Associates

MARCH 17, 2016

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157