article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

In 2019, 90% of all U.S. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data?

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

2018 Add IDLs (intent data leads). 2019 Appointed Mike Farrell as CEO (Yes, that same Mike Farrell!). Click for Press Release. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2011 Acquired Target 250 in London to enter the EMEA market.

article thumbnail

Data-Driven B2B Marketing Headline Roundup

Aberdeen

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

article thumbnail

DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com Note: All company and product names contained herein are the property of their respective owners.

article thumbnail

DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52