How to Capture Buyer Intent in B2B Marketing
Marketing Insider Group
FEBRUARY 1, 2021
In 2019, 90% of all U.S. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data?
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