2019 Digital Marketing Funnels Digital Transformation Sales Management 
ANNUITAS
NOVEMBER 14, 2022
We’re living in a marketing world that is inundated with buzzwords. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . Sometimes, they make sense. McKinsey ).
Vidyard
SEPTEMBER 14, 2021
From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2
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Marketing Insider Group
NOVEMBER 16, 2021
I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.
6sense
SEPTEMBER 14, 2021
FARO continues to be a pioneer in bridging the digital and physical worlds through data-driven accuracy, precision, and immediacy. FARO had always been a very product-centric, engineering-led, sales-driven organization — all things that contributed to the company’s success over 40 years. Lisa Cole, VP of Marketing, FARO Technologies.
Exo B2B
APRIL 11, 2019
We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.
Contently
OCTOBER 9, 2019
I believe that empathy for your audience is the foundation of good marketing. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The empathy marketing problem.
SWZD
MAY 14, 2019
Let’s start creating truly authentic and engaging content that maximizes the impact of a particular asset along multiple channels, folks, where content experience meets demand marketing. The challenge for marketers is clear – more data in one place is necessary if you hope to keep up with the changing needs of your buyers. .
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