Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). Social media is big with marketers, but a struggle for sales. of marketing budgets in 2009 to 11.7%

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 96% of B2B companies plan to use video in their content marketing over the next year.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. See Also: 3 Demand Generation Trends in 2018. Let’s analyze 15 demand generation statistics that every demand marketer should know. 48% of marketers planned to increase their influencer marketing budgets in 2017 ( Linqua ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. Content Personalization. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Webbiquity

JANUARY 19, 2016

billion by 2018. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. But social media marketing spending will rise anyway. billion by 2018. 70% of the U.S. Statistica ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Take email and social media marketing as examples.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

QuanticMind

FEBRUARY 14, 2019

Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are today. billion, up 13% year-over-year.

Social Media 40

Social Media Conversion Media Marketing Budget 40

ClearVoice

MAY 15, 2020

So plan for it. That way, you can justify how much budget you need to ask for as you set your goals for the year ahead. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Video marketing is a long game. Every piece of content has to deserve to exist.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Marketers that calculate ROI are 1.6

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Blogging Statistics. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

DivvyHQ

JANUARY 4, 2019

Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend. Here are three content collaboration trends to keep an eye on with the new year upon us. Content Strategy and Content Planning Are Complementary, and Equally Important.

Trends 53

Trends Marketing Budget Creation Marketing Budget Content 53

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. But the marketing job market is increasing faster than anyone expected.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

The Lead Agency

MARCH 27, 2018

In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Porch Group Media

AUGUST 22, 2022

In fact, according to the survey of 2,000 adults who currently own a home or plan to in the future, half (51%) of younger buyers aged 18 to 43, and nearly one third (32%) of those ages 57 to 75 say “community” has become more important over the past year. billion globally by 2028. billion in 2021 to $72.67 billion in 2022.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Content Standard

OCTOBER 15, 2018

Without a documented strategy, marketers are flying blind, tossing content randomly to the winds in the hopes that someone will pluck it up, consume it, and convert. Content strategy, at its most basic, consists of personas, stages of the buyer’s journey, and a plan for how content meets the needs of each persona at each stage.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Contently

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. In 2018, audiences spent an average of 1:26 seconds with financial services content. We’ll get to social distribution trends in the next section.).

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Here are some of the major takeaways for B2B tech content marketers we learned from the CMI report: 1. Statistic attribution: Content Marketing Institute.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

Single Grain

MAY 4, 2021

Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Guest post by Josh Wardini. Mobile Search.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. By Dom Nicastro.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. CMOs: Now More than Ever.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Predicting/planning marketing and/or advertising spend based on past performance. That some marketing dollars will inevitably be wasted is not news. multi-touch attribution).

Marketing Attribution 98

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 98

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. One of they're most successful campaigns was the 2018 Every Ad Is a Tide Ad campaign. pic.twitter.com/nqImcE5WJP. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141