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Online Advertising: Everything You Need to Know in 2018

Hubspot

Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. With over 3.5

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. 3 Ways to Build a Better Agency-Client Relationship.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Facebook Reviews.

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Cross-network insights to drive your paid strategy

Sprout Social

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Organic social.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

Leverage Paid Social. In fact, according to the 2018 State of Inbound report , a marketer’s number one priority is converting leads to customers. Leverage Paid Social. Social media can be a powerful channel for lead generation. One of my favorites for lead generation is Facebook Lead Ads.