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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

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The Top 10 Brand Personalities of 2019

DivvyHQ

Successful brands know who they are, and live that personality in all customer touch points they design. It received $240 million from SoftBank , who valued the company at $500 million in 2018. Brooklinen is taking a new approach to this old bundle. How do we demonstrate our brand personality? It’s also seen major investment.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

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The MozCon Virtual 2020 Final Agenda

Moz

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. LinkedIn has partnered with Edelman for the past two years to uncover how B2B organizations can leverage thought leadership to drive growth and sustain customer relationships. Think Small.

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The MozCon Virtual 2020 Final Agenda

Moz

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Do you need to publish research? 11:15am – Stream 2 – The Science of Seeking Your Customer.

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Direct to Consumer Marketing: 9 Lessons B2C Marketers Can Learn From D2C Brands

ClearVoice

By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. CMO reported that products can also be bought bundled in themes like “Rise & Shine” and “Workout & Recovery.”. You thrive on competition.

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