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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR).

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The Top 10 Brand Personalities of 2019

DivvyHQ

It received $240 million from SoftBank , who valued the company at $500 million in 2018. Brooklinen is taking a new approach to this old bundle. Instead, they are cutting out the middleman offering a range of bedding products, as well as a move-in bundle that is described as “everything you need to overhaul your bedroom.”.

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The Best 7 Ecommerce Software in 2019

Hubspot

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Spotify is one of the most widely recognized ecommerce platforms due to its comprehensive tool bundling and usability. Online Point-of-Sale.

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Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations

Litmus

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. We recently wrote about how custom illustrations —one of the biggest digital design trends in 2019—are taking over email design as well, and that includes the Promotions tab.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Think Small. Why Nano-Influencers Are a Social Media Marketer’s Secret Weapon. Inspiration Sampler Platter. The Spirit of Content.

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The MozCon Virtual 2020 Final Agenda

Moz

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

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TALKING PROGRAMMATIC WITH…ADSQUARE

AdSquare Audiences in Motion

Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? I have found that what has become more and more important for clients is that the media piece is separate from the data piece, and I can see that trend continuing next year. There’s also the issue of transparency on pricing.