accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Litmus

APRIL 4, 2019

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars? 46% of brands are increasing their overall email marketing budget.

Budget Programs 80

Budget Programs Marketing Budget Marketing Budget Creation Email Marketing 80

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. It doesn’t really matter how much extra budget you have if you’re not going to spend it effectively.”. This program would pay for itself!”

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. External Budget Considerations. Internal Budget Consideration.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

Hinge Marketing

AUGUST 16, 2017

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. What to expect in 2018.

Planning 93

Planning Marketing Plans Marketing Budget Creation Tips 93

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. High-Growth Marketing. About the Study.

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

Content Standard

OCTOBER 23, 2017

This estimated $40 billion market is eager to find enterprise customers seeking to build out their marketing technology stack, and the demand for these services is steadily increasing. More than 56 percent of this marketing technology spending will go to outsourced solutions and services, while the remainder will be spent in-house.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Okay, so spring may not be here quite yet.

Stats 241

Stats Planning Marketing Budget Creation Marketing Budget 241

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. staff turnover, budget cuts, a change in leadership).

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. LisaBeets Click To Tweet.

Research 97

Research Content Marketing Paid Search Agency Marketing Budget Creation 97

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet.

Research 88

Research Top of Funnel Content Marketing Budget Programs 88

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 109

Research Content Marketing Marketing Budget Creation Planning 109

Webbiquity

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Social media is big with marketers, but a struggle for sales. marketers with 100 or more employees use social networks for marketing purposes. Small Business Trends ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Content Marketing Institute ). LinkedIn Pulse ). HubSpot ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

DiscoverOrg

FEBRUARY 2, 2017

Well, IT budgets were still pretty big back then, so that’s one simple reason. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

nDash

SEPTEMBER 10, 2021

Using the Ahrefs tool, we compiled a list of our top ten blog posts – some dating back to 2016! URL Shortener Alternatives for Content Marketers (2018). As of April 13, 2018, users no longer have access to the Goo.gl URL shortener tool. 7: Top 10 Blogging Platforms: A Requirements Guide for Writers (2018).

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Sprout Social

JUNE 17, 2021

With tools like Sprout Social’s Smart Inbox , which collects inbound messages and brand keyword mentions, brands can ensure that they don’t miss out on meaningful engagement opportunities. — Courtney Lacy (@clacy__) December 4, 2018. 91% of executives will increase social media marketing budgets in the next 3 years.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Marketing Insider Group

OCTOBER 21, 2021

Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. We asked, “ What marketing strategies do you currently use?

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Hinge Marketing

OCTOBER 19, 2017

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. Brand design is the process that will take you from here to there. What Is Brand Design? Brand Design vs. Branding vs. Brand.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Design Service 90

Martech Advisor

NOVEMBER 27, 2019

The age of digital marketing is here, and isn’t going anywhere soon. With the onslaught of options for digital marketing tactics and tools to enhance brand presence online, it’s become increasingly important for brands to understand their audience's preferences and internet patterns.

Video Marketing 98

Video Marketing Allocation Marketing Budget Planning 98

Directive Agency

DECEMBER 11, 2018

There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads? How do I Set Up a Google Ads Budget?

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

Hinge Marketing

JANUARY 28, 2019

In the study, we found nearly 38% of high-growth firms grew via M&A in 2018, compared to less than 23% of no-growth firms. While there are many benefits of growing via M&A, it can present new, complex marketing challenges. Marketing is an investment of both time and money, and high-growth firms understand this.

Marketing Budget 97

Marketing Budget Differentiation Case Studies Budget Programs 97

Adobe Experience Cloud Blog

JANUARY 15, 2020

But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. 54% of consumers browse social media for product research purposes .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Golden Spiral

DECEMBER 6, 2018

The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

B2B Marketing Directions

OCTOBER 20, 2019

The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

KEO Marketing

NOVEMBER 7, 2017

Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Deciding how to prioritize, budget, and implement your digital marketing efforts can create many challenges.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Martech

OCTOBER 20, 2022

. “Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” ” What is a marketing technologist?

Enterprise Management 90

Enterprise Management Work Management Marketing Management Marketing Budget 90

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. You probably use a variety of technologies and online tools to improve your sales and marketing. But is your advertising plan up to the challenges this brave new world will present? How to Build the Ultimate B2C MarTech Stack.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40