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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. — Taxi for Email (@TaxiforEmail) August 21, 2018. Makes it so effortless.

Trends 71
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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration.

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Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

Gartner’s January 2018 report, “How to Design Customer Experiences Using Persona-Driven Customer Journeys,” explains “These experiences should be connected by logical linkages that drive engagement, progression, and conversion across a decision journey and over the course of a customer relationship.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

Privacy 95
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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

As of Sep 2018, it only works for Chrome on Android. AB Testing. “If Run AB tests with different subject lines, emojis, images, CTA's, time of delivery, the day of delivery etc. Recommended size is 192px or more. The image option can be used to display a larger image to the user. Geo Optimised Send.

CTR 150
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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.