Lead Liaison

JULY 5, 2016

Marketing has come a long way in a small amount of time. To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been. Marketing automation first came into existence in 1992, focusing on email alone. Platforms are becoming easier to navigate.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Biznology

DECEMBER 22, 2015

So, the good news is that an entire industry of intermediary services have been developed to act like a value-added useful buffer between your under-powered and affordable web hosting package both your visitors and, more importantly, Google. 1) Adaptive Websites. 2) Programmatic Advertising for Ad Arbitrage.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

distribion

FEBRUARY 8, 2017

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White-labeled automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 40

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

ClearVoice

AUGUST 16, 2023

Scaling personalization without the correct expertise and resources is a significant challenge. In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Hinge Marketing

AUGUST 16, 2016

One of the emerging trends in marketing for AEC firms is marketing automation (MA). MA replaces high-touch, repetitive manual processes with automated ones; bringing forth a world of pre-defined sequences, triggers, actions and behaviors that start in social, web or email.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Trends Automation 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Email marketing isn’t going anywhere. In this scenario, you would dedicate more resources toward content creation or B2B email list development.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. I don’t have the answer yet.

Acquisitions 86

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 86

SendX

FEBRUARY 22, 2019

SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. To understand our market and its needs better, we’ve actually spent a substantial amount of time digging and analysing each and every feature of the MailChimp competitors.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. Content is king!

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

6sense

DECEMBER 10, 2021

4 best lead qualification tools. 6sense ABM/ABX platform. According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. Businesses continue to struggle with finding people who are interested in their products or services. A marketing qualified lead (MQL).

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Contently

JUNE 13, 2017

Car companies like Nissan can now send drivers automated reminders of when they should get their car serviced based on the date you bought your car. A 2016 report published by Weber Shandwick and KRC Research revealed that 55 percent of CMOs worldwide expect AI to have a greater impact on marketing than social media.

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

The Lead Agency

OCTOBER 4, 2017

Deep Learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem, which requires “thought” – human or artificial. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

KoMarketing Associates

DECEMBER 8, 2015

Successful B2B marketing programs leverage a combination of investments that improve on their existing strengths while also tackling new challenges and opportunities, all designed to grow revenue and build brand. Content Marketing. B2B buyers are exploring a number of different channels when conducting vendor. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

PureB2B

MAY 30, 2022

It is a class of market segmentation such as Demographics and Firmographics. What hardware and software they are using? Which tools and applications? How they are implementing and utilizing their varying systems and platforms? There were 3,874 martech solutions available in 2016. Improve Sales Productivity.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Hinge Marketing

DECEMBER 8, 2015

These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. ” Professional services are part of this B2B world and also fall prey to these new challenges. Selecting a service provider is much like embarking on a new marriage…will it work? What’s the antidote?

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . Consider incorporating one of the following 5 content types into your marketing mix this year. If not, it probably should be. Interactive White Paper . Calculator .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

NuSpark Consulting

APRIL 29, 2017

While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM. 6: Monitoring and Measurement.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. This same principle applies for B2B marketers.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

GreenRope

APRIL 9, 2020

10 Surprising Things You Didn't Know About Marketing & Implementation Specialist, Madison Potter. A senior team member, Madison is passionate about how utilizing the right tools will strengthen your brand and attract the right clients. She is pursuing a Masters degree in Marketing from National University.

Planning 52

Planning Marketing Automation Services Fulfillment CRM 52

Brandpoint

MARCH 19, 2019

Here, I’ll talk about how your content marketing efforts can have a direct impact on sales and how to use content to make your sales team’s life easier. There are so many tools available to help improve the sales process. Database managers, marketing automation platforms, business intelligence integrations, etc.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Hinge Marketing

JANUARY 21, 2016

Save some trees and look at email marketing. There are plenty of marketing automation software options that can help you deploy and track response rate of your campaigns. Additionally, the turnaround time for email marketing is much shorter, meaning you can reach your audience sooner with a more targeted message.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Work Management 48

Vidyard

SEPTEMBER 28, 2016

Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

SEPTEMBER 28, 2016

KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. Check out this example of the new interactivity features: About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. Marketing Automation & Personalization. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209