The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

SocialPilot

FEBRUARY 9, 2024

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. for search and $75.51

Statistics 99

Statistics Google Click Rate Adwords 99

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Google Product Listings. There are two key requirements for Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Contently

NOVEMBER 4, 2016

Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. Marketers still struggle to document content strategy. B2C marketers actually got better at documenting their strategies this past year. B2B marketers, meanwhile, somehow got worse.

Studies 60

Studies SEM Case Studies Adwords 60

EMagine B2B Blog

MAY 18, 2015

It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. AdWords #StepInsideAdwords Livestream and New Product Rollout. their banners ads.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Hinge Marketing

DECEMBER 3, 2014

This is also a helpful exercise to start understanding how the search engine is thinking about certain words and what words are being associated with one another. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. On Google+ or LinkedIn?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler. Featuring: @stevesirich.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. Google Ads were on Google search results beginning in 2000, at first selling as a monthly service to advertisers. In fact, it didn’t even have a name.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

QuanticMind

OCTOBER 24, 2017

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Avoid standard delivery – Favaro also recommends not using this to rely on AdWords to tell you how and when a campaign is limited by budget, and instead recommends sticking to accelerated delivery. >>Back

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convince & Convert

AUGUST 3, 2015

Get you entire marketing team to read these blogs today! Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. Search Engine Watch. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

KoMarketing Associates

NOVEMBER 1, 2016

As detailed in recent studies from Stone Temple, Google continues to make major investments in showing rich answers (Google Answer Boxes) often at the top of organic search results. As illustrated in Stone Temple’s most recent update, Google’s Rich Answers have almost doubled in SERPs since 2015. How To Manage This Result.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

QuanticMind

JUNE 15, 2017

Regardless, AdWords advertisers are advised to continue seeking methods to accomplish the overall goal of reaching the right audience at the right time with the right message.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

QuanticMind

OCTOBER 31, 2016

With the removal of right-rail text ads, PLAs have essentially become the new right rail, appearing either at the top of search results or to the right of them. PLAs are powered by feed-based marketing campaigns and require both an AdWords and a Merchant Center account.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

SnapApp

MARCH 16, 2017

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. . 14 stats to support the investment in a marketing technology stack. More than $50B has already been invested in marketing technologies, and there were $6.2B Conductor.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

seo.co

FEBRUARY 16, 2023

Though Facebook ad participation is climbing higher and higher, it’s still not quite as competitive as Google AdWords. Though this is a purely subjective matter, I’ve found that most people view Facebook’s advertising platform as more approachable, or easier to learn than Google AdWords, which has a definite learning curve to its use.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. ” SEO Tutorial.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. >>Back to top.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40