Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 A few interesting trends stood out: revenue growth is accelerating.
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Customer Experience Matrix
DECEMBER 16, 2013
Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools.
SugarCRM
JANUARY 7, 2014
[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.
Convince & Convert
JANUARY 8, 2014
Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. You can buy it here if you’re interested.
Marketing Insider Group
MARCH 17, 2014
According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'
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