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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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Strong Marketing Leads to M&A Success

Bluetext

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. That’s why challenger brands often partner with a leading marketing agency like Bluetext, to put them in the position for a rewarding acquisition or merger.

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New Research on CPA Marketing Budgets

Hinge Marketing

What can we do to give our marketing efforts an edge? The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We walked away with a new understanding of how high growth firms market themselves differently.

CPA 48
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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. Articulating a vision and communicating why the client is leading the market towards that vision demonstrates rising future enterprise value.

PR 21
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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. ” 41% of online users worldwide use Google Maps services. If you’re at the show, please visit us at booth #204 for your chance to win an Apple Watch Series 2.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Google Feed Import – This feature is in open pilot in all BSC markets. >>Back Affinity – These are essentially “in-market audiences, but bigger.”