2013 Analytics Features Trigger Marketing 
Customer Experience Matrix
APRIL 26, 2024
It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.
Customer Experience Matrix
OCTOBER 29, 2023
The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
AUGUST 14, 2014
Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. This correlates to some degree with market presence. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013.
Martech
MAY 11, 2022
Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4.
Customer Experience Matrix
JUNE 2, 2016
Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. Rules can be triggered by events or executed on schedule.
Optinmonster
MAY 25, 2020
OptinMonster is the world’s #1 conversion optimization toolkit on the market. It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. Then they set display rules and triggers to make sure these campaigns are seen by the right people and at the right time.
Hubspot
FEBRUARY 14, 2024
That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! A focus on user benefits over product or service features. A channel such as this has additional benefits for marketing. Social proof or case studies.
Expert insights. Personalized for you.
234 
Let's personalize your content