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Why Are Businesses Using Email Marketing Automation?

Valasys

These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. and increase sales productivity by 14.5%. For example, let’s say a customer has added items to their cart but still needs to complete their purchase.

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Best Marketing Books You Need To Read

Brightedge

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. He reminds us that over-reliance on ad spending is for lazy marketers. Great marketing books for this year.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. In fact, I like to say that Marketing is the new Sales. How does content marketing play a part in the B2i experience?

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

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What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

Sales teams have long been focused on accounts, so it only makes sense that Marketing would do the same and instead of prioritizing lead generation , get laser-focused on generating demand within the accounts that have the most revenue potential. There are big benefits of using advertising in your account-based marketing campaigns.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. times more time , to be exact.

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10 Quick Tips for Getting More Business Value Out of Twitter

Hubspot

The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel.

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