Aberdeen

JANUARY 29, 2019

Paul Roetzer is currently the founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON).

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. Brian Slattery @BrianSlatts. Andy Smith @kabbenbock.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. Brian Slattery @BrianSlatts. Andy Smith @kabbenbock.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. David Meerman Scott, author of The New Rules of Marketing & PR. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Biznology

FEBRUARY 27, 2017

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. This is set to grow. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

SnapApp

AUGUST 22, 2017

Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . An overemphasis on PR created brand perception rather than healthy demand. But print doesn’t just refer to brochures, of course. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 23, 2012

PSY has been featured on The Ellen Show, The Today Show, Saturday Night Live, the 2012 MTV Video Music Awards, and he recently broke a Guinness World Record for “Most Liked” video on YouTube. HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. That’s not surprising; neither had we (until we created this video)!

Social Media 28

Social Media Social Marketing Allocation Planning 28

Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. I think some of the reason marketing comes across as such an unlovable profession is because, ironically, we have a major PR problem in the marketing industry. Did we beat anybody out? Yeah, not a lot.

Lead Ranking 28

Lead Ranking Lead Scoring Organization Work Management 28

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. It’s interesting, the overlap between PR and this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. I’m on the team that does PR, internal communications and external communications. It’s interesting, the overlap between PR and this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

MARCH 7, 2018

In my class we spend a lot of time on the skills required in a world where marketing, PR, brand management, advertising, community relations, and corporate communications are converging into a single, holistic profession where the silos are disappearing,” said Reilly on his approach to Public Relations courses. .

Course 63

Course CMS Development Advertising Agencies Work Management 63

Webbiquity

FEBRUARY 10, 2015

88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. ( 72% of PR agencies are now offering SEO services. 21 Social Media Statistics. Metrics matter. Metrics matter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

APRIL 18, 2012

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS. ” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%).

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

SEPTEMBER 18, 2012

He even made an appearance on the 2012 MTV Video Music Awards. You may have also noticed a clip of David Meerman Scott , online marketing strategist and author of popular marketing books such as The New Rules of Marketing and PR , and Mike Volpe , CMO of HubSpot. How about Laura Fitton , co-author of Twitter for Dummies ?

Hubspot 28

Hubspot Video Marketing Viral Marketing CMO 28