Remove 2011 Remove Generation Remove Lead Generation Remove Trade Show
article thumbnail

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good?

article thumbnail

The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. This was the birth of Modus. The Launch. The Takeaways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

article thumbnail

B2B Lead-Gen: Top tactics for a crisis-proof strategy

markempa

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Trade shows.

Lead Gen 120
article thumbnail

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
article thumbnail

Social media management services: 9 agencies your brand should check out

Sprout Social

Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design.

article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

B to B 120