47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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Trending Sources

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. A survey showed 65% regarded the social web as a “distracting waste of time&#.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Social media brings these discussions into the open.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now. They have huge email lists, social followings and a steady income from products and services.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?”

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8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. 79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44)

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

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The End of ‘Social Media’

Paul Gillin

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. Social Media innovation mainstream_media

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Social Media, PR, and the Shape of Things to Come by CIO Zone.

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Social Media and the Case for Marketing Optimism

B2B Marketing Insider

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Social Media Along comes social media. Social Strategy is now important to them.

Why Social Media Matters for B2B Vendors

Webbiquity

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Mobile access to the social Web is a virtual requirement to do it well.

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Is a career in social media marketing secure?

grow - Practical Marketing Solutions

Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career path in the future. Is social media marketing a viable career option and will it continue to exist as a stand-alone profession?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Five Audiences for Social Media Marketing

Webbiquity

The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Interact and engage with them in their preferred social media venue.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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How to use social media for B2B

Chris Koch

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing.

2011 Social Media Forecast: Digging deeper

grow - Practical Marketing Solutions

Social Media “re-set&# – Some time next summer as the 2012 budget planning process commences, many marketing executives are going to look over their budgets and figure out they’re not getting any traction from their social media efforts.

The Spirituality of Social Media

grow - Practical Marketing Solutions

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. This is the social web — and the human spirit — at its best.

The Evolution of Social Media Since 2004 [Infographic]

Hubspot

But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. And Twitter, for that matter -- sponsored tweets have only been around since 2010! Social Media Daily

The social media forecast: Cloudy!

grow - Practical Marketing Solutions

But to add different spin on things, I came across a list of predictions I made in 2010. Let’s see how I actually did with this social media forecast four years later … Apps take center stage. As I look back, 2010 was really the dawn of “content marketing.”

24 reasons SEO and social media are inextricably linked

Biznology

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media.

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How to make social media add up to thought leadership

Chris Koch

How to use social media to create thought leadership. In the nearly three years I’ve been writing this blog, I’ve been relentlessly chronicling my pursuit of the developing story of social media for B2B marketers and absorbing your comments and real-world stories. This week, we released my ITSMA Special Report: “How to Fit Social Media into your Overall Marketing Strategy and Make it Stick.”.

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.”

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Here are social media predictions I made throughout 2011 and my grade for my guess! Social scoring takes center stage – A year ago when I made this prediction, nobody had heard of Klout. On a percentage basis, Twitter will be the fastest-growing social media platform.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. The post How to write for social media appeared first on Biznology.

A Very Social Media Christmas (video)

grow - Practical Marketing Solutions

I found this video in 2010 and it remains one of my favorite videos of all-time on any subject. The fact that it combines creativity, humor, social media, and Christmas is a bonus! humor YouTube and video funny social media christmas social media Christmas

B2B Social Media and Account Based Marketing (ABM)

Listenloop

In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy , and account-based marketing (ABM). Rodrigo: Okay I’m here with Kevin King from Bambu by Sprout Social.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.