Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 19, 2010

But that only helps if you’re online and “in the flow.&# You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. link] jaybaer Absolutely Patrick.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. At first, you knew everyone at the party.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

NOVEMBER 4, 2010

Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. RSS Feed Click Here to receive new posts instantly via RSS. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

DECEMBER 23, 2010

link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.]

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I also prefer the overall design to #2/3. A little help for the rest of us.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Exclusive videos & newsletters. Discounts to our SMX conferences. All rights reserved. b2bmarketing

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively. Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? > Thanks again.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. I can tell you, we help our clients achieve results for a fraction of the cost of a PPC campaign, or a website redesign, or a direct mail piece.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. A driving force behind the company’s SUBSCRIBERS RULE! October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. (if

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Id love to see more clients adopt the recommendations you suggest.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc.

SEO 40

SEO Webcast B2B De-duplication 40

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128