Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 13, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 18 Social Media Quotes My Wife Is Sick of Hearing Me Say May (..)

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 17, 2010

They're bots and goofballs who followed you using one of the tools you alluded to. First of all, half of those followers you (not you in particular, you being anyone) are including aren't real followers. There are just so many different ways people use Twitter that make it tough to use FPT.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Foremost, we need a way to convert with whom we interact in social media into real prospects. then who owns it, d.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. 6 things you need 2 incorporate into your social media plan. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Sounds like it could really help businesses out in the social media realm. The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 26, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Co-op SEO and the Future of Websites July 26th, 2010 |Written (..)

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’ve added Disqus as the commenting system. We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 15, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media and Email – More Alike than Different February (..)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. A blog can serve many functions, depending on whether or not the blog is the business (revenue stream) or a tool (for commerce, community, etc.). Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. RT @jaybaer: A Social Media Scoreboard That Works [link] [link] Focus Communications Brilliant!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Protecting Yourself From Social Media Lawsuits – [link] [link] Cooking in Stilettos RT @ShannonPaul: IMPORTANT!

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 15, 2010

There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Who is responsible for adding content? It might be different people for each task. Hopefully it will help you figure out who is doing what.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

MARCH 10, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Staggering Social Media Insights – The Best of Twitter (..)

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 24, 2010

Everything that’s transpiring around us is actually improving the existing foundation for our business, from service to marketing to product development to sales to executive management, and everything in between. I believe Social media delivers new communications tools. You’re thinking that I’m crazy.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. He was very passionate about happiness and creating a culture to support the vision. I talk about similar core values but he was the first one to embrace the values to the extreme commitment level.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, (..)

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121