Martech
SEPTEMBER 13, 2021
In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. We’re now able to automate email campaigns that get in front of previous users — we call them our past-user campaigns.”.
Anything Goes Marketing
DECEMBER 21, 2009
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.
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Martech
DECEMBER 4, 2023
People forward emails all the time. You need to press your CDP vendor for a better solution. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Emojis Emojis are big these days, and some say they can increase response rates in email campaigns. Don’t accept “that’s an edge case” as an excuse.
Webbiquity
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats.
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.
The Effective Marketer
DECEMBER 8, 2010
I.E. one type of content is sent to the IT Manager who is evaluating vendors while another is sent to the Programmer who is trying to learn more about your product. A recent chart from MarketingSherpa touches a bit upon the content creation challenge for email marketing (see below). Join the LinkedIn group and attend the next event!
Convince & Convert
APRIL 20, 2015
In 2010, the CEO realized there was a content gap and acquired PetMD.com. They’ve recently brought Curalate onboard as a vendor to solve this problem. For example, to support the Spring Guide , Pet360 had a #BeyondtheYard campaign that produced a ton of great photos of people hiking with their pets.
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