The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MB) Download a free chapter For the real thing, order on Amazon. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Webbiquity

APRIL 27, 2011

. • “In a WebVisible/Nielson survey, 82% of respondents said that they’ve used the internet to find local businesses; 80% say they’ve researched a product or service online before buying it locally. Yet, only 44% of small businesses even have a website.” (!)

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

The Effective Marketer

FEBRUARY 25, 2009

Concentration is the main thing, as Peter Drucker said, but in order to focus you need to know what to focus on. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity. So let’s at least try to get some stuff done, shall we? United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order).

Lead Generation 120

Lead Generation Analytics Generation Google 120

Convince & Convert

SEPTEMBER 22, 2010

. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. It speaks further to a company needing a well-rounded online marketing strategy. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. Great post! Great post! Im Jay Baer.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 14, 2010

I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional. Is a “tag&# predictive of a result if you send the right message at the right time thru the right medium? link] Kevin Troy Darling True, there are times for both hunting and gathering.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better. All rights reserved.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive. Content Blogging is and always be about content first, no matter what your goal. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 13, 2010

He continues saying “The marketing funnel produces customers – but then does nothing with them.&# Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? How right he is! United States License. United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

And that’s when they realize that it is marketing. But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. Thanks much for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? But, it gives you a good place to start and helps you find your audience.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate. All rights reserved.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. [link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS? All rights reserved.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. The only problem I've encountered is the trepidation associated with personal blogs. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can pre-order the book via Amazon.com or McGraw-Hill. Pre-order via Amazon.com or McGraw-Hill. What is it about?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

When we (meaning humans) are asked to make a complex decision and have a number of different options presented to us, numbers tend to be the primary tool we leverage in order to decide how to value one choice over another. And, in my experience, anything that can't be quantified is considered less valuable by default. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

SEPTEMBER 12, 2011

He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social media: Adding video to your digital marketing plan by SignOn San Diego. Social Media Policies and Regulation.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

NOVEMBER 2, 2010

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. The company has two primary options for getting feedback from them: market research or social media. A challenge for all marketers!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. Audience: Business Executives and Marketing Leaders. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Pre-order The NOW Revolution Social media and technology have changed business forever. Im a frequent social media conference speaker , and co-author of the forthcoming new book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116